Being Human clothing announces special offer to celebrate Salman Khan’s birthday

Salman Khan owned Being Human clothing has announced a 50% discount across all offerings from December 25 to 27. Salman's birthday falls on December 27, and to mark this occasion, the brand has announced a festive sale for three days. Their official website announces “Bhai ka birthday hai. Gift to banta hai! 50% off (It’s bhai’s birthday. It calls for a gift! 50%off)”

The offer is not only valid on the brand’s website, but also at its physical stores. The internet is buzzing with posts and reposts by celebrities and avid fans, after this announcement. Customers can get up to 5% extra discount and 7% cashback on selected ranges. Rajeev Rao, CEO of Being Human clothing says that their campaign is based on an insight of connection that the bollywood star has with his fans.

"To his fans he is Bhai. Hence the campaign "BhaiKaBirthday”. The idea is to extend the large heart that Salman has to the consumers of being human clothing. This Aadha Bill Bhai Bharenge" was our way of announcing our biggest annual sale around his birthday, where we have our entire stores on a flat 50%. If you are from the armed forces, we offer you an extra 5%. We also tied up with ICICI to offer an additional 7% benefit to their card holders,” adds Rajeev.

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Being Human Clothing has a loyal customer base of “Bhaijaan” fans, who are definitely in for a treat. The clothing brand was established in 2012 “to further the objective of Being Human - The Salman Khan Foundation, a charitable trust devoted to education and healthcare initiatives for the underserved population in India,” according to the brand’s website.

FAQ:

1.Is Being Human a premium brand?
Being Human has been positioned as a lifestyle brand in the mid- to premium range.

2.How much Salman Khan donates for being human?
In may 2021, he had donated 3.75 Cr to Daily Wagers of Film Industry.