Samsung pokes fun at Apple tagline 'One More Thing' after new iPhone 15 series launch

On September 12, Apple conducted its annual Fall event, when they unveiled their latest generation of iPhones, dubbed the iPhone 15 series. The iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max are all part of this series. Apple also unveiled the Apple Watch Series 9, Apple Watch Ultra 2, and AirPods Pro, in addition to these highly anticipated iPhones.

Meanwhile, as has become customary in recent years, Samsung's mobile division in the US used the microblogging platform X (previously Twitter) to ridicule Apple's event. Samsung Mobile US posted two tweets that playfully teased the tech giant from Cupertino.

In the first tweet, Samsung humorously referenced Apple's famous catchphrase: "One more thing." The tweet read, "This one REALLY could have used 'one more thing,'" poking fun at Apple's tradition of unveiling unexpected products during their presentations.



For those who might not be familiar, the phrase "One more thing" was originally coined by Apple's co-founder, Steve Jobs. It became synonymous with Apple's product launches, as Jobs would often conclude a presentation, only to return with a surprise announcement. The first notable use of this catchphrase occurred in 1999 when Jobs introduced the Apple AirPort during a keynote at the Macworld Expo in San Francisco. Another iconic moment came in 2010 when Steve Jobs dramatically unveiled the original MacBook Air by pulling it out of an envelope.

Since Steve Jobs' passing, Apple has sparingly used these words. Tim Cook, Apple's CEO, stressed their significance during the iPhone X unveiling in 2017, saying, "We have great respect for these words, and we don't use them lightly." Cook recently resurrected the phrase to introduce Apple's first-ever mixed reality headset, the Apple Vision Pro, which will cost $3,499 and be available next year.

In a playful jab at Apple's move, Samsung Mobile US seized upon one of the major changes in the iPhone 15 series: support for USB-C. Apple has introduced this feature to comply with the European Union's regulatory requirements, which mandate the use of USB Type-C charging across various electronics and accessories. In response, Samsung's tweet quipped, "At least we can 'C' one change that's ✨ magical ✨," subtly highlighting their own interpretation of the shift.


As the tech world continues to evolve, it's evident that friendly banter between industry giants remains a part of the landscape, providing entertainment and excitement for tech enthusiasts worldwide.

(With inputs from TOI)