Apple AR Headset expected to be launched in the market soon

There have been rumors about Apple working towards developing an augmented reality or AR headset. It is being said that this particular device will feature a new operating system named realityOS. While there have been discussions about this operating system in the past, not many were aware of it. Recently, a trademark has been filed under its name and that has resulted in renewed interest in it.

The filing of this trademark serves as a very strong indicator of the fact that Apple’s AR headset is in the works and would be launched soon. Rumors, which have floated around in the past, have pointed at the possibility of the headset releasing towards the end of 2022 and being distributed elaborately in all major markets by 2023.

The trademark filing, which was brought to one’s notice by Parker Ortolani, makes it clear that Apple has not filed for it officially. The trademark has been filed by a Delaware based organization called Realityo Systems LLC. It is, of course, quite common for major organizations to get its trademark filings done by a company that it floats itself for a short period of time. This is done to maintain a certain amount of secrecy around a product or technology that the company is working towards developing.


Ortolani has confirmed that he could not trace Realityo despite making several attempts. He believes that it is a shell company floated by Apple to ensure people don’t get to know about this trademark filing. Apple has used this tactic several times in the past. A while back, it spawned a shell company named Yosemite Research LLC in order to file trademarks for the version names of MacOS.