Amitabh Bachchan's cyber fraud caller tune to be discontinued; internet erupts with Rekha, Big B memes

Starting Thursday, telecom users across India will no longer hear the pre-call cybercrime awareness message in Amitabh Bachchan’s voice. The campaign, which aimed to educate the public on cyber frauds, will officially end today, according to a NDTV report.

Amitabh Bachchan Caller tune campaign concludes

The recorded message had been playing for several months, appearing before every outgoing mobile call. While the message aimed to raise awareness about cyber fraud, many users had expressed irritation over the repetitive warning.

Reactions poured in across social media platforms, with users expressing relief. One user wrote, “Itni khushi aaj tak ni mili jitni is news se mili h (no news has ever made me happier).” Another added, “God bless was so irritated with it.” One more user posted, “Thank god ��.....that was a big torture.”

Amitabh Bachchan responds to criticism

Earlier this week, Amitabh Bachchan responded to a social media post criticizing the caller tune. The actor had posted, “Ji haan huzoor, main bhi ek prashansak hoon. Toh?? (Yes, sir, I'm a fan too. So??)” In reply, a user commented, “Toh phone pe bolna band kro bhay (So stop saying it on the phone).” Bachchan responded, “Sarkar ko bolo bhai, unhone jo kaha humne kar diya (Tell the government, I did what they told me to do).”

Bachchan continues film work

While the awareness campaign concludes, Bachchan remains active in cinema. He was last seen alongside Rajinikanth in Vettaiyan, which released last year. The film also featured Fahadh Faasil and Rana Daggubati. He is next expected to appear with Deepika Padukone in the Hindi remake of The Intern.