"Ab aayega Captain Cool powder, oil, deodorant": Fans imagine the wackiest products Dhoni could launch

As news broke that former Indian cricket captain MS Dhoni has filed a trademark application for the phrase ‘Captain Cool’, social media lit up with a flurry of hilarious and surprisingly informed reactions.

The term, famously linked to Dhoni’s unshakeable calm on the cricket field, is now set to become official property. According to the Trade Marks Registry portal, Dhoni’s application, filed on June 5 and listed under Class 41 (sports training, coaching, and facilities), was accepted and advertised on June 16.

While the trademark is focused on sports services, that didn’t stop netizens from imagining a full-blown product universe.


“Ab aayega Captain Cool powder, oil, deodorant,” joked one user, summing up the mood online.


On X (formerly Twitter), another user cheekily imagined a lineup of Captain Cool-branded underwear, condoms, and slippers, before clarifying that the registration is strictly for sports-related services: “nothing cheeky like that just yet!”


Another user weighed in on the trend of celebrities trademarking fan-given nicknames:

“Next he’ll trademark Thala. Someone will trademark King, Hitman etc. One has already done for letters S R and K.”


Many saw Dhoni’s move as a strategic step towards launching his own sports academy or coaching brand.

“Bhai Class 41 is for training, entertainment and sporting,” tweeted another user.
“Woh academy khol raha hai apni. Tael sabun ki dukaan nahi.”


Some couldn’t resist taking it a step further. A parody list of future endorsements imagined by @ashishdeora69 included:

Captain Cool Saria (construction steel)

Captain Cool Dairy Products

Captain Cool Tractor (“Ranchi farmers ki choices”)

And of course, Captain Cool chaddi-baniyan


While Dhoni hasn't commented on the filing, the timing is notable. The former skipper was inducted into the ICC Hall of Fame earlier this month, alongside greats like Matthew Hayden and Hashim Amla.

The ICC praised Dhoni for his “extraordinary consistency, fitness and longevity,” and called him “one of the game’s greatest finishers, leaders and wicketkeepers.”