Why Volkswagen Needs JSW

Volkswagen is one of the world’s largest carmakers, yet has less than 2% of India’s passenger vehicle market. Its proposed partnership with JSW could mark a striking reversal: JSW may own 51% of the venture, leaving the German giant as the junior partner. Anirban Chowdhury speaks to ET’s Arijit Barman and Shally Seth Mohile about what each side gains, why JSW wants European technology alongside its Chinese partnerships, and whether the deal can accelerate Volkswagen’s painfully slow India journey. They also examine JSW’s audacious automotive ambitions—and the risk that its three ventures could eventually compete with one another.