ET Deep Dive: The Menopause Reckoning

For generations, Indian women moved through perimenopause and menopause in silence — misdiagnosed, dismissed, or simply left to figure it out alone. That's changing. Driven by social media, celebrity candour, and a growing wellness economy projected to hit $24 billion globally by 2030, menopause is finally becoming a public conversation. But with awareness comes noise — supplements, coaches, and brand tie-ins are flooding a space where women are looking for genuine answers. This episode of ET Deep Dive is based on Nupur Amarnath’s story tracing how menopause went from stigma to storytelling, who's driving that shift in India, and what still needs to change.