Wealth-flaunting meme goes viral in China
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Propaganda bonanza
Even government agencies have joined the party, providing a propaganda bonanza.
Shanghai's fire department showed personnel splayed on the ground next to fire trucks and surrounded by firefighting equipment, while the Hubei province police department depicted a gun-toting officer standing next to his vehicle over four men on the ground in civilian clothes, representing "evil forces".
And companies have seized on the frenzy to advertise their goods.
Shanghai's fire department showed personnel splayed on the ground next to fire trucks and surrounded by firefighting equipment, while the Hubei province police department depicted a gun-toting officer standing next to his vehicle over four men on the ground in civilian clothes, representing "evil forces".
And companies have seized on the frenzy to advertise their goods.
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Criticisms
Much of the online reaction to the wave of postings dismissed them as a waste of time compared to the altruistic objectives of the previous "Ice Bucket Challenge", which went global.
"Are these people out of their mind? How empty must their life be so that they are figuring out different ways to prove their existence," said one posting on Weibo.
"Are these people out of their mind? How empty must their life be so that they are figuring out different ways to prove their existence," said one posting on Weibo.