Starbucks Red Cup Day 2026 in US, UK and Canada: How to get a free limited-edition cup on November 17; here's what customers need to buy

Starbucks is getting ready for its annual holiday celebrations, with Red Cup Day 2026 attracting attention from coffee lovers across the world. Starbucks will unveil a “surprise collection” of Glass Bearista Cold Cup characters. The popular promotion gives customers an opportunity to receive a free, limited-edition reusable red cup when they purchase eligible holiday beverages at participating stores. This year's Red Cup Day is scheduled for November 17, 2026, in the US and Canada. Starbucks will release mystery Bearista cups Nov. 10 following its holiday menu launch Nov. 5. Customers need to meet certain purchase requirements to receive the much-awaited Red Cup at Starbucks.

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When is Starbucks Red Cup Day 2026 in the US, UK and Canada?

Starbucks Red Cup Day 2026 is scheduled for Tuesday, November 17, in the US and Canada. Customers visiting participating Starbucks locations on the day can receive a free reusable red cup with the purchase of a qualifying handcrafted holiday beverage.


For customers in the UK, the availability and timing of a similar giveaway should be checked through Starbucks UK's official announcements. The November 17 promotion should not be assumed to apply to all UK stores.

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How to get a free Starbucks red cup on November 17?

Customers in the US and Canada can get a free limited-edition reusable red cup by purchasing a qualifying handcrafted holiday beverage on November 17.

The offer is available at participating Starbucks stores while supplies last. Customers should check with their nearest outlet before visiting, as stocks and participation may vary.

The red cups are part of Starbucks' annual holiday promotion and are designed to celebrate the festive season.

Ahead of the Bearista’s comeback, Starbucks will unveil a “surprise collection” of Glass Bearista Cold Cup characters on Nov. 10. The brand says each box will feature a “mystery Glass Bearista.”

“The festive characters are sure to light up the holiday season,” reads a description of the collection, which will be “available in limited quantities.”

What do customers need to buy to get a free red cup?

Customers must purchase an eligible handcrafted holiday beverage to qualify for the free reusable cup.

Starbucks' holiday beverage range typically includes seasonal favourites such as:

• Peppermint Mocha
• Caramel Brulée Latte
• Chestnut Praline Latte
• Iced Sugar Cookie Latte
• Eggnog Latte (where available)

The exact beverage selection may vary by country and market. Customers should check their local Starbucks menu for the drinks included in the promotion.

Why is Starbucks Red Cup Day so popular?

Starbucks Red Cup Day has become an annual holiday tradition for the coffee chain. The limited-edition cups attract customers who enjoy collecting seasonal merchandise and celebrating the arrival of the holiday menu.

The promotion also gives Starbucks an opportunity to encourage customers to try its festive beverages while promoting reusable cups.

Over the years, the red cup giveaway has become closely associated with the company's holiday marketing campaign, generating excitement among customers on social media.

Are Starbucks Red Cups available while supplies last?

Yes. The free reusable cups are available while supplies last at participating locations. This means customers who want to get one may prefer visiting their nearest Starbucks early on November 17.

The promotion is subject to availability, and not every store may have the same quantity of cups. This year, Starbucks is introducing the new Tiramisu Velvet Latte and Tiramisu Velvet Cold Brew and bright Apple Pomegranate Refreshers, alongside returning favourites like Peppermint Mocha, Caramel Brûlé Latte and Sugar Cookie Oat Latte.