Walt Disney, Virgin and Google among top 10 dream employers
Google, Virgin, Apple, Qantas, Walt Disney and Coca-Cola featured among top 10 preferred employers, according to a survey.
The inaugural Dream Employers survey, run by RedBalloon and Insync asked people in Australia and New Zealand to nominate their dream employer.
The top 10 are:
1. Google 2. Virgin 3. Self-employment 4. Apple 5. Qantas 6. Walt Disney 7. OMD 8. Sydney Water 9. Getaway 10. Coca-Cola
OMD is a global communications organisation, which has been named the "most creative media agency in the world" for the fifth year in a row, reports the Sydney Morning Herald.
74 per cent of respondents saying they love the idea of working for themselves. The reasons - yearning for greater flexibility, the thrill of working in an area of personal interest and the potential to earn more money.
According to the respondents, nothing is more important than a company's reputation; a bland brand is a turn-off. An organisation's culture is the second-most attractive feature, and the ability of an employer to provide an adequate work/life balance comes in at third.
The study also revealed that when given a choice between working for a not-for-profit and a luxury brand, twice as many people chose the not-for-profit.
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