ZeroBaseOne launches debut album 'Never Say Never,' start with ‘ICONIK’ performance

The K-pop sensation ZeroBaseOne has officially released their highly anticipated first full-length album, "Never Say Never," marking a pivotal moment in their career and showcasing two years of intense growth and evolution. The group hit the stage at Blue Square in Seoul on September 1 for a vibrant media showcase celebrating the release, delivering a captivating performance of the title track "ICONIK".

The group comprises nine talented members –Sung Han-bin, Kim Ji-woong, Zhang Hao, Seok Matthew, Kim Tae-rae, Ricky, Kim Gyu-vin, Park Gun-wook, and Han Yu-jin.

"Never Say Never" embodies the maturation of the group, both musically and artistically. The title track, "ICONIK," embraces a fresh disco-influenced pop sound, delivering a powerful message of self-confidence and individuality. As member Zhang Hao expressed, the song reflects the group's transformation "from boys to artists," reported Tenasia.com.


The album features 10 diverse tracks spanning various genres, with production contributions from the acclaimed composer KENZIE and other domestic and international producers. Members emphasized their growth not only in music and performance but also in their teamwork, with the youngest member, Han Yu-jin, mentioning their desire to project a "superstar-like image," reported the outlet.

Park Gun-wook spotlighted the choreography of ‘Lovesick Game,’ particularly noting the creative use of chairs to underline their sophisticated stage presence.

Since their start, ZeroBaseOne has carved out a notable space within the competitive K-pop landscape, winning multiple rookie awards and achieving chart success, including a landmark appearance on the Billboard 200.

As "Never Say Never" drops, fans around the world are gearing up to celebrate the album's arrival and the promising future it represents. With their matured sound, compelling performances, and the momentum of two years’ worth of hard work, ZeroBaseOne is poised to reach new heights and cement their status in the global music scene.

‘Never Say Never’ will be available worldwide today (September 1) at 6 pm KST, marking a new chapter for the group and inviting listeners to join them on this exciting path forward.