Who was Michael Willis Heard and what we know about his cause of death, net worth and family details

Michael Willis Heard, the TikTok creator best known for his viral catchphrase “Yes King” and motivational videos about self-love, has died, his daughter confirmed on social media. Heard, who went by the handle @LoveandLightTV, inspired thousands with his uplifting content centered on positivity, confidence, and personal growth. The cause of death has not been publicly disclosed.

Michael Willis Heard’s cause of death

As per a post on the ForeverMemorial website, the exact cause behind Michael Willis Heard’s death remains unknown. The family has requested privacy as they mourn, urging fans to honor his memory by spreading the same love and positivity he shared with the world.

‘LoveandLightTV’ TikToker’s death confirmed by daughter

Michael Willis Heard’s daughter, Mykel Crumbie, announced his passing in an emotional Facebook post, expressing heartbreak and disbelief over her father’s sudden death.
“My daddy man... I'ma miss you so much king, this is crazy to me,” she wrote. “IDC who didn’t love my father and didn’t like his lifestyle and wished death on him.”


Crumbie also highlighted how her father’s positive spirit touched many lives, saying his legacy should be remembered for the “love and light” he spread online, even when facing criticism or negativity.

Who was Michael Willis Heard?

Known affectionately online as the “Yes King” guy, Michael Willis Heard was a motivational TikTok creator from Elyria, Ohio. Through his account LoveandLightTV, he gained fame for his charismatic affirmations and advice centered on self-love, healing, and empowerment.

His signature phrases, “Yes King” and “Love Yourself,” became viral mantras across TikTok, Instagram, and X, turning into memes that encouraged followers to embrace positivity.

Heard built a strong community online through his short, motivational videos and lifestyle advice, often mixing humor with heartfelt self-help messages. Many of his clips became soundbites for positivity-focused content creators across platforms.

Fans fondly referred to him as the “Yes King guy,” and his videos often featured him addressing viewers directly with warmth and encouragement. Over time, LoveandLightTV became synonymous with empowerment and self-acceptance.

Michael Willis Heard’s net worth

Michael Willis Heard’s exact net worth is not publicly known; some media outlets suggest he earned income through various online platforms, including TikTok and Instagram monetization, brand collaborations, subscription-based content such as OnlyFans, and personalized video requests similar to Cameo.

Michael Willis Heard’s family and personal life

According to his social media profiles, Michael Willis Heard described himself as a “Counselor” and “Life Coach.” He was a proud father to one daughter, Mykel Crumbie, who continues to share memories of her father online.