Yeezy Money, a crypto system with token, card, and pay service by Kanye West

Kanye West, who now goes by Ye, has officially entered the $4 trillion US cryptocurrency space with the launch of his meme coin called YZY. The token was released on the Solana blockchain, which is known for its speed and low transaction fees.

Ye announced the new project on his social media platform X, saying, "YEEZY MONEY IS HERE. A NEW ECONOMY, BUILT ON CHAIN."

His social media post included an image displaying what seems to be the address for his cryptocurrency and a link to a website where people can buy, sell, and transfer the cryptocurrency.


On its website, YZY Money is described as a new kind of financial system that gives users control while reducing reliance on centralized authorities.

The YZY financial system

The YZY coin is part of a larger system named YZY Money. This ecosystem consists of three main parts: the YZY token itself, Ye Pay, and the YZY Card.

Ye Pay is a payment processing service that reduces merchant fees by accepting YZY tokens and traditional payment methods.

The YZY Card is a debit card that allows users to spend YZY tokens and USDC, a stablecoin, anywhere in the world.

Market reaction and price volatility

After the announcement, X users speculated that Kanye West's account might be compromised due to his new crypto venture. However, YZY is listed as a payment option on his official website, suggesting the venture could be legitimate.

According to data from the GMGN.Ai analytics platform, the token's market capitalization is currently approximately $2 billion.

Blockchain analytics firm Lookonchain, as reported by The Block, found that several insider wallets purchased YZY tokens immediately upon their launch.

One particular wallet, identified as 6MNWV8, generated over $1.5 million by selling YZY tokens, which were acquired using insider information.

Lookonchain posted on X, ‘6MNWV8 spent 450,611 $USDC to buy 1.29M $YZY at $0.35 today and sold 1.04M $YZY for $1.39M, leaving 249,907 $YZY($600K), with a profit of over $1.5M’.

In February, however, West stated that he is not launching a coin because they "prey on fans with hype," after appearing to tease the idea a couple of days prior.