WWE, UFC witness major changes, unification. Details here

UFC and WWE have been unified albeit in the official level. Ultimate Fighting Championship and World Wrestling Entertainment's global partnerships teams have been consolidated into a unified unit by Endeavor's TKO Group. The unified entity will be under the leadership of Grant Norris-Jones.

The division will operate in various locations, including London, Toronto, Shanghai, Sydney, New York, Stamford, Connecticut, and Sao Paolo. Its primary focus will be on generating revenue opportunities and facilitating brand integrations for the UFC and WWE.

Grant Norris-Jones assumes the role of Executive Vice President and Head of Global Partnerships for TKO, collaborating closely with Lou Koskovolis, who is expanding his responsibilities to become Executive Vice President of Global Partnerships. The newly formed unit will also receive support from Endeavor's Partnerships team.


Grant Norris-Jones has been appointed to lead the consolidated sales team, recognized for his instrumental contributions in steering UFC's global partnerships to six consecutive years of record-breaking revenue.

In his new role, he will collaborate with the team to deliver "unique, authentic integrations" for TKO's corporate partners. Notably, UFC elevated Norris-Jones to the position of senior vice president of global partnerships in the previous year.

FAQs

Q1. What is the full form of UFC?
A1. The full form of UFC is Ultimate Fighting Championship.

Q2. What is the full form of WWE?
A2. WWE stands for World Wrestling Entertainment.