Wimbledon’s love affair with strawberries & cream since 1877

Strawberries and cream have been an integral part of Wimbledon tradition since the tournament's inception in 1877. What began as a simple seasonal refreshment has become an iconic part of the tennis experience, symbolizing the charm and elegance of the All England Club.

Served fresh and in generous portions with a dollop of fresh cream, the treat is enjoyed by thousands of fans each year, especially under the summer sun.

More than just a delicious treat, strawberries at Wimbledon carry rich symbolic meaning. They represent the arrival of British summer and serve as a tribute to the tournament's deep-rooted heritage.


The tradition of enjoying strawberries and cream courtside has evolved into a beloved ritual, offering fans and even stars present at Royal Box a unique experience that captures the essence of Wimbledon.


Wimbledon is the oldest tennis tournament in the world and the only Grand Slam, third out of four, still played on outdoor grass courts - the sport’s original surface.

The Malling Centenary strawberry has reigned supreme at Wimbledon since 2016, becoming a staple of the tournament's summer charm. Celebrated for its exceptional sweetness, distinctive heart-shaped size, and superior flavor, this particular variety has become the berry of choice at the All England Club.

According to Joe Furber, Wimbledon’s Food and Drink Operations Manager, the Malling Centenary strawberry perfectly complements the event’s rich traditions.

Furber anticipates that approximately 2.5 million strawberries will be enjoyed during the Wimbledon fortnight, accompanied by around 13,000 litres of cream.

It’s a tradition as timeless as the tournament itself - fans at Wimbledon are expected to enjoy around 2.5 million strawberries and 13,000 litres of cream over the fortnight. That's 5,000 tonnes of sweet, juicy summer fruit helping to create one of sport’s most cherished rituals.