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A new selfie 'museum' in Sweden is flipping the script by making visitors both the artist and the exhibit.

The Youseum' in Stockholm has no works of art on its walls. Instead its brightly-decorated rooms are meant to serve as fun backgrounds for visitors' selfies or videos.

"You can take cool pictures and create cool content for your Instagram... This is the perfect place to do Tiktoks," manager Sofia Makiniemi told.

Other rooms let you bury yourself in candy-coloured foam sticks, strike a pose under neon lights, or sit on a giant pink swing for your next profile picture.

For Makiniemi, the Youseum, which is in a shopping mall, lets visitors be the artists themselves, even though the typical influencer may not consider their pictures to be art.

The Youseum concept began in the Netherlands, where they are already two.

With social media ever more ubiquitous, concerns have grown about its dangers, especially its impact on the mental health of young people, in particular girls.

Though older generations may scoff at the idea of a museum dedicated to the seemingly self-indulgent practice of photographing yourself, 70-year-old professor Bill Burgwinkle, said we should embrace it.

People visit the 'You are Live' room inside Youseum in Stockholm.