Who is Linda Yaccarino? Elon Musk's X CEO, who helped stop advertiser exodus after Twitter acquisition, resigns

Elon Musk-owned 'X' CEO Linda Yaccarino is stepping down as head of the social media platform after 2 years. X (former Twitter) chief executive officer Linda Yaccarino said on Wednesday she would step down from the role at the social media company. Yaccarino took the top job at X in 2023 to help Musk execute his vision to transform the platform. Prior to becoming the CEO of X, Yaccarino spent several years modernizing the ad business of Comcast's NBCUniversal.

Earlier in June, Yaccarino has said users would soon be able to make investments or trades on the social media platform, the Financial Times reported on Thursday, a move to support billionaire owner Elon Musk's vision to create an "everything app." In an interview with the publisher, Yaccarino said the company was exploring the introduction of an X credit or debit card, which could come as soon as this year.

Musk, who in April 2022 clinched a $44 billion deal to buy Twitter and later rebranded it as X, has signaled plans to model it as a "super app," similar to China's WeChat. "2025 X will connect you in ways never thought possible. X TV, X Money, Grok and more," Yaccarino wrote in a post in December last year.


X hired NBCUniversal advertising chief Yaccarino as CEO in 2023 amid advertiser exodus from the platform as they worried that their ads could appear next to inappropriate content.

Yaccarino said that 96 per cent of X's ad clients prior to acquisition had now come back to the platform, the Financial Times report said.

FAQs

Q1. What was Linda Yaccarino designation?
A1. Linda Yaccarino was Chief Executive Officer (CEO) of 'X' (formerly Twitter).

Q2. Who owns 'X'?
A2. Elon Musk is owner of 'X'.