Who is Dario Vitale? All about Donatella Versace’s successor at the Italian fashion brand

Italian designer Dario Vitale has been appointed as the new Creative Director of Versace, succeeding Donatella Versace. Donatella Versace will now be serving as the brand’s Chief Brand Ambassador. This marks the first time in the house’s 47-year history that a member of the Versace family won’t be overseeing its creative direction.

The announcement signals a new era for the luxury fashion house which was founded by Gianni Versace in 1978. After his passing in 1997, his sister Donatella Versace led the brand. In her new role, she will continue to represent Versace globally and will support its philanthropic and charitable initiatives.

Donatella Versace on Dario Vitale

Donatella Versace, in an Instagram post, said that she was thrilled Dario Vitale will be joining the company and that she’s excited to see the luxe brand through new eyes. She added that it was the greatest honour of her life to carry on her brother Gianni’s legacy.

Who is Dario Vitale?

Dario Vitale was born in 1983 near Naples in Italy. He studied fashion design at Istituto Marangoni in Milan and graduated in 2006. He began his career at Dsquared2 which was followed by a tenure at Bottega Veneta under Tomas Maier.

In 2010, Vitale joined Miu Miu, Prada Group’s sister label. He steadily rose through ranks and was eventually named Design Director of Ready-to-Wear and later Head of Image.

As per the reports, Vitale played a key role in Miu Miu’s transformation into one of the most-in demand brands of the fashion industry. Under his creative influence, the label saw a 93 per cent surge in sales in 2024.

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The company consistently topped Lyst’s rankings of the hottest brands. His designs, which often blend playful femininity with structured tailoring, contributed to Miu Miu’s renewed cultural relevance.

As per the reports, speaking about his new role at Versace, Vitale expressed gratitude to Donatella for her trust. He said it is a privilege that he will get to contribute to the future growth of Versace and its global impact through his vision, expertise, and dedication.

Versace’s uncertain future

Dario Vitale’s appointment comes amid speculation that Versace’s parent company, Capri Holdings, may be negotiating its sale. Media reports claim that Prada Group is likely to acquire the firm for $1.5 billion; however no official confirmation has been made.

Despite these uncertainties, Dario Vitale’s track record suggests he is well-positioned to lead Versace into a new creative chapter. As the brand moves forward under fresh leadership, the industry will be watching closely to see how his vision will shape the future of the legendary fashion house.

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FAQs.

1. Who's Dario Vitale?
Versace has selected Italian fashion designer, Dario Vitale as their new Creative Director. He previously worked at Miu Miu’s.

2. What is Donatella Versace's new role?
The Chief Brand Ambassador position at Versace will be filled by Donatella Versace, who will work to promote the brand globally and contribute to its charitable causes.