White Day 2023: Check significance, history and how to celebrate the Korean festival

White Day is observed on March 14 in Korea as a sequel to Valentine's Day. On February 14, it is customary for women to present chocolates to their partners, while men return the favor on this day by offering a gift to their significant other - and that's the tale of White Day.

White Day: History

White Day in Korea has its roots in Japan as a commercial holiday that aimed to encourage men to reciprocate the gifts received by women on Valentine’s Day. Originally known as Marshmallow Day, the holiday became popular in Japan as a day to give white sweets like marshmallows as gifts. Eventually, the holiday was renamed White Day, and the tradition spread to other Asian countries, including Korea, Taiwan, and China. While the custom of giving white sweets still exists, it is now common for men to give other gifts such as milk or dark chocolate, and even non-confectionery items.

White Day: How to celebrate?

In Korea, White Day is celebrated as a special occasion for couples to go on a romantic date, similar to Valentine’s Day. For those who are not in a relationship, it can be an opportunity for men to express their love and affection to the women they like. On this day, it is customary for men to give gifts to women, as a way of reciprocating the gifts they received on Valentine's Day.

Traditionally, the gift given on White Day should be three times the value of the gift received on Valentine's Day. While white chocolates and other white-colored sweets were the typical gifts given, nowadays, people tend to be more flexible and creative with their gifts. Many opt for different kinds of sweets or even combine them with flowers, jewelry, or other gifts, depending on the level of the relationship between the couple. Overall, White Day in Korea is a special day to express love and appreciation for significant others.

FAQs

1. What is the Japanese for boyfriend and girlfriend?
   namja-chingu and yeoja-chingu
2. When was the first Valentine's Day celebrated?
   496 AD