When and where to watch the 2026 Rose Parade? Start time, channel, viewing options and all other details

A new year wouldn’t feel complete without the return of the Rose Parade. The iconic New Year’s Day tradition is back for its 137th edition, bringing floral floats, marching bands, and equestrian units to the streets of Pasadena. For viewers at home, the parade will once again be broadcast live nationwide.

ALSO READ: Happy New Year 2026 wishes, messages and quotes to share with family, friends and loved ones

When does the 2026 Rose Parade start?

The 2026 Rose Parade will take place on Thursday, Jan. 1, marking the first day of the new year. The broadcast begins at 11 a.m. ET and runs for approximately two hours. The parade is staged in Pasadena, California, and is one of the longest-running New Year’s traditions in the country, as per a report by NBC4 Los Angeles.


ALSO READ: Trump suffers fresh embarrassment as Kennedy Center speech becomes least-watched ever

What channel is the Rose Parade on?

The Rose Parade will air live on ABC. The broadcast will be hosted by SportsCenter anchors Kevin Negandhi and Hannah Storm. Viewers can expect coverage of rose-covered floats, marching bands, equestrian units, and the official parade lineup as it moves through Pasadena, as per a report.

ALSO READ: Are banks open on New Year's Eve? Here's what's open and closed in the US

Who is the grand marshal and what follows the parade?

The grand marshal for the 137th Rose Parade is Los Angeles Lakers legend Magic Johnson. Following the parade, the Rose Bowl football game will air at 4 p.m. ET on ESPN. The matchup features the top-seeded Indiana Hoosiers facing the No. 8-seeded Alabama Crimson Tide, with the winner advancing to the College Playoff semifinals in the Peach Bowl, as per a report by Yahoo Entertainment.

ALSO READ: Is Walmart open today? Here's what's open and closed on New Year’s Eve 2025?

How can you watch the Rose Parade without cable?

For viewers without traditional cable, ABC is available through streaming platforms such as Fubo, DirecTV, and Hulu + Live TV. These options allow fans to watch the parade live as it airs on New Year’s Day.


ALSO READ: Is New Year's day a federal holiday? Has Trump declared the day after New Year’s a federal holiday? Here's what to know

FAQs:

What time does the 2026 Rose Parade begin?
The parade starts at 11 a.m. ET on Thursday, Jan. 1, 2026.

Where can I stream the Rose Parade live?
You can stream it live on platforms that carry ABC, including Fubo, DirecTV, and Hulu + Live TV.