Wendy’s burger price to go up after Uber-like strategy?

Wendy’s plans to experiment with a surge-pricing system similar to Uber's, wherein prices will vary during the day depending on demand. This implies that the cost of a Dave’s burger might increase during peak lunch hours, as per a report.

Under Wendy’s new dynamic pricing strategy, the beloved Dave’s Single burger may see a surge of up to $1 during peak lunch hours, only to revert to its original price afterward, New York Post reported.

Utilizing digital menu boards, Wendy’s plans to accommodate the fluctuating prices caused by their dynamic pricing strategy.


Meanwhile, Beyond Meat is revamping its signature plant-based burger, hoping that healthier ingredients will help it boost flagging US sales. The El Segundo, California-based company said Wednesday its new Beyond Burger patties and Beyond Beef grounds cut saturated fat by 60% by switching from canola and coconut oils to avocado oil. The new beef products also have less sodium and more protein.

The new products go on sale in the US this spring.

Beyond Meat has updated its products before; this is the fourth generation of the Beyond Burger. But Beyond Meat Founder and CEO Ethan Brown said this is the biggest leap forward the brand has made since the Beyond Burger went on sale in 2016.

Brown said the company spent years developing the new recipe with input from nutritionists and doctors, trying to provide the benefits of plant-based eating in a burger that mimics the taste and texture of animal meat.

FAQs:

Q1. What is Wendy’s plan?
A1. Under Wendy’s new dynamic pricing strategy, the beloved Dave’s Single burger may see a surge of up to $1 during peak lunch hours, only to revert to its original price afterward.

Q2. Is Beyond Meat revamping its signature plant-based burger?
A2. Beyond Meat is revamping its signature plant-based burger, hoping that healthier ingredients will help it boost flagging US sales.