Verizon customers furious as beloved perk gets axed — check your email before September 1

Verizon customers are getting surprise emails saying a discount on their account will soon be removed. The email clearly states, “We are writing to let you know that a discount on your account will soon end.”

It also says the discount will go away “no sooner than September 1, 2025.” Many customers didn’t expect this change, and the news is making some think about leaving Verizon. The main perk being taken away is the loyalty discount, which has helped many people save money each month, as stated in the report by The Sun.

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One Reddit user responded, saying, “They’re ending loyalty discounts, which was the only thing keeping me with Verizon.” That same user added, “Guess I’m gonna port out,” meaning they plan to switch to another carrier.

Another customer said their loyalty discount plus a $10 per line monthly discount was the only thing stopping them from leaving. They added, “Cool guess this will be my last billing cycle with them.” A frustrated user called it out, saying, “So they give everyone loyalty discounts to take them away 2 months later?”

Loyalty discount removal could cost users big

The impact depends on your plan, but these loyalty discounts usually range from $10 to $25 per line. That means some customers may now have to pay $240 to over $1,000 more per year. But that’s not the only price increase happening, as per The Sun report.

Tablet and multi-device plan prices also going up

Some Verizon customers also received another email saying their tablet line prices are going up. One Reddit user said, “Got this email informing my tablet prices on my 3-year price-protected Ultimate Ultimate Plan are being raised 5 bucks a month.”

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Another person posted, “Now just got the email about my 4 tablet lines price increasing.” These changes come after Verizon already quietly raised prices a few months ago on its multi-device plans. Verizon isn’t alone — AT&T and T-Mobile have also raised prices recently, either by adding hidden fees or reducing discounts, as stated by The Sun report.

FAQs

Q1. Why is Verizon removing loyalty discounts?
Verizon is ending loyalty discounts starting September 1, 2025, as part of pricing changes that are upsetting many long-time customers.

Q2. How much more will Verizon customers have to pay after discounts end?
Customers may pay $240 to over $1,000 more per year depending on how many lines they had discounts on.