Ulta Beauty World 2026: Dates, tickets, venue, and what to expect
Ulta Beauty World 2026 is set to make its comeback on April 16 at the Orange County Convention Center in Orlando, Florida. This highly awaited beauty convention promises exclusive experiences, from master classes and skill-building workshops to li...

Venue Details: Orange County Convention Center
The Orange County Convention Center covers almost 7 million square feet, providing ample room for brand showcases and eager visitors. Strategically situated at the crossroads of International Drive and Universal Boulevard, the venue showcases three main buildings:- North Building: 9400 Universal Blvd.
- South Building: 9899 International Drive
- West Building: 9800 International Drive
Ticketing Information
Tickets for this year’s convention will be available for sale January 21 at 10 a.m. EST, and because of the high demand, organizers suggest early purchases via the official Ulta Beauty World landing page. Each purchase is restricted to one ticket per transaction and per email address, and a government-issued ID matching the ticket holder’s name is needed for entry.Ticket Options and Pricing
- General admission: $160 + $5 processing fee
- Master classes (pre-event): $75 + processing fee
- Bundle (convention + master classes): $199 + processing fee
Exclusive Experiences and Workshops
Ulta Beauty World delivers a vibrant schedule of activities, such as:- Meet-and-greet opportunities with brand founders
- Live hair and makeup demonstrations by the Ulta Beauty Pro Team
- On-the-spot sampling from premier beauty brands across several categories
- Skill-building sessions and workshops concentrated on the new industry trends
What to Bring: Bag Guidelines
For ease and security, rolling bags are restricted to the official Ulta Beauty roller bag, which can be purchased during registration for $50.Highlights from Last Year and What to Expect
Last year’s inaugural event in San Antonio, Texas, made a buzz with attendees leaving with impressive beauty collections, and expectation is high for a similarly memorable experience in Orlando.Attendees this year will get “curated swag bags filled with must-have items from top beauty and wellness brands,” estimated at almost $2,000, according to a latest Instagram post.
Celebrating Beauty on a Grand Scale
With a blend of exclusive experiences, expert-led classes, and extensive space for shopping and networking, Ulta Beauty World 2026 is scheduled to be a celebration of innovation,artistry, and beauty on a grand scaleFAQs:
Q1. When is Ulta Beauty World 2026?The event is set for April 16, 2026. Master classes will happen the day before the main event.
Q2. Where is the event being held?
Ulta Beauty World 2026 will be hosted at the Orange County Convention Center in Orlando, Florida. It covers three main buildings for different activities.
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