Trump legacy continues as Barron Trump quietly launches his first business venture

Barron Trump has started his first business. He has launched a drinks company that sells yerba mate, a popular herbal caffeine drink. The company is called Sollos Yerba Mate Inc. and it is described as a yerba mate beverage company. Barron Trump, who is 19 years old, is one of five directors running the firm. The other listed directors are Spencer Bernstein, Rodolfo Castillo, Stephen Hall, and Valentino Gomez. Reports say two of the directors went to high school with Barron.

The company was officially registered in Florida and Delaware in January 2026. U.S. government filings show the business has around $1 million in starting capital from private investors, as stated by Newsweek. The company’s headquarters is located near Mar-a-Lago, the Trump family estate in Palm Beach, often called the “Winter White House.” The business is reportedly registered at a private five-bedroom house.

New drink business

Yerba mate is a traditional South American drink made from chopped yerba mate leaves. It is known as the “drink of the Gods” and is rich in vitamins and minerals. The drink is very popular in countries like Argentina, Brazil, Paraguay, and Uruguay. It is a caffeinated herbal drink made from leaves of a holly tree found in South American forests, as per the report by The Sun.


Some studies suggest yerba mate may have health benefits, but research is still not fully clear. Other studies say drinking too much could increase cancer risk. This is not Barron’s first business attempt — he started a real estate firm in mid-2024. That real estate company was later dissolved after his father’s presidential election success.

Barron’s education

Barron began college in September 2024 at New York University. He is studying at the Stern School of Business, one of the top business schools in the U.S. His mother Melania Trump once said he wanted to be like his father even at age five, as noted by The Sun.

Donald Trump earlier said Barron is very intelligent and doing well. Donald Trump himself joined his family business after finishing business school in 1968. In his 1987 book The Art of the Deal, Trump wrote that he had to prove himself in business early on.

FAQs

Q1. What business has Barron Trump started?

He has started a new drinks company that sells yerba mate, a herbal caffeine drink.

Q2. Where is Barron Trump’s new company located?

The company is based near the Trump family’s Mar-a-Lago estate in Palm Beach, Florida.