Trouble brews as Elon Musk’s restaurant Tesla Diner shrinks menu just weeks after inauguration

Tesla's retro-futuristic diner, initially celebrated for its extensive menu and round-the-clock service, has undergone significant changes shortly after its grand opening. Faced with "unprecedented demand," the diner has reduced its menu, eliminat...

NYT News Service
Even Elon Musk's ambitious plans appear to be experiencing significant challenges. A few weeks after the big opening of Tesla's retro-futuristic diner, the menu that everyone was talking about has shrunk a lot. Early diners have noticed that there are fewer food options, the hours of operation are shorter, and some of their favorite dishes have quietly disappeared.

The Tesla Diner was advertised as a unique mix of a charging station and an old-fashioned American diner, where people could eat while their electric cars charged. But after the most recent menu cuts, a lot of people are now wondering if this early change is a sign of bigger problems to come.

The restaurant also cut back on its hours; it now closes at midnight. Chef Eric Greenspan says that "unprecedented demand" led to the changes and that the menu will keep changing.


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Why is Tesla Diner already cutting back?


Tesla Diner is a retro-style place where you could charge your Tesla and eat an American meal that reminded you of the past. But only a few days after the excitement, visitors started to see changes. The menu had only five sandwiches left by August 5- the Tesla Burger, the fried chicken sandwich, the hot dog, the grilled cheese, and the tuna melt.

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The market salad, club sandwich, biscuits with red gravy, hash-brown bites, veggie burger, and the famous "Epic Bacon" are all gone. This maple-glazed, pepper-dusted bacon snack quickly became popular. Some drinks, like the Shirley Temple and Creamsicle soda, just disappeared.

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What is still on the Tesla Diner menu?


For now, diners can choose from the remaining sandwiches, fries, two kinds of pie, and a short list of sides. Breakfast used to be available all day, but now it's only available in the morning. Some fans are unhappy because they think the original menu was more like a full meal, while the new one is more like a snack stop.

Eric Greenspan, the chef at Tesla Diner, defended the decision by saying that demand had been higher than expected. He said that streamlining helps the team serve guests faster while still keeping the quality of the food. He also said that the menu would "always change."

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Are the hours of operation changing as well?


Yes, when the diner first opened, it was advertised as a place to hang out all day and night. The official hours are now from 6 a.m. to midnight. You might still be able to charge and order directly from a Tesla's in-car system outside of those hours, but the doors close at midnight for walk-ins.

Some visitors have said that the diner's charging stations are only for Tesla owners, which raises questions about how easy it is for other EV drivers to get to them.
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What will happen next at Musk's retro-futuristic restaurant?

Elon Musk still thinks the diner idea is a good business opportunity around the world, even after the early changes.

He's talked about opening similar places in big cities and along long-distance Supercharger routes all over the world.

FAQs

Why did Tesla Diner change its menu so soon after it opened?
Chef Eric Greenspan says the changes were made due to "unprecedented demand" and to make service faster.

Is it possible for people who don't own a Tesla to eat and charge at the diner?
Reports say that only Tesla owners may be able to charge, but anyone can eat there.
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