Today show's Halloween costumes 2025: A spectacular 'Road Trip' theme celebrating American pop culture icons

The Today show went all out once again for Halloween 2025, bringing an unforgettable mix of style, music, and star power to Rockefeller Plaza. The co-hosts transformed into legendary American icons and the results were nothing short of spectacular.



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What was the Today Show’s 2025 Halloween theme?

It was a festive Friday on the Today Plaza as the hosts unveiled their “Today Road Trip” theme for Halloween 2025. Savannah Guthrie, Craig Melvin, Jenna Bush Hager, Carson Daly, Al Roker, and others hit the Plaza in full costume, representing iconic figures from across the country, as quoted in a report by People.

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The celebration, which aired live from Rockefeller Center, had fans cheering as the co-hosts made their grand entrances in themed looks. From musical legends to film icons, the group captured the essence of American pop culture, Halloween-style, as quoted in a report by People.

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Who did the co-hosts portray during the celebration?

Representing New Jersey, meteorologist Dylan Dreyer transformed into Frankie Valli of the Four Seasons. Carson Daly showed up as Philadelphia’s own Rocky Balboa, while Al Roker channeled Mr. T’s Clubber Lang. Laura Jarrett brought California vibes as Lisa Turtle from Saved by the Bell, even joining Mario Lopez on a fun call.

Willie Geist took the stage as Las Vegas legend Wayne Newton, performing some classic tunes, while Craig Melvin turned the Plaza purple as Prince, belting out “Purple Rain” to represent Minnesota, as quoted in a report by People.

Sheinelle Jones wowed the crowd as Texas’s pride, Beyoncé, complete with Cowboy Carter style and “Texas Hold ’Em” moves. Peter Alexander joined in as Jimmy Buffett, representing Florida, as quoted in a report by People.

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How did Savannah Guthrie and Jenna Bush Hager close the show?

Closing out the spectacular lineup were Savannah Guthrie and Jenna Bush Hager as New York City’s most fashionable editors, Miranda Priestly and Anna Wintour. After playful skits, the two icons-in-costume came together to dance to Madonna’s “Vogue,” bringing the Plaza crowd to its feet, as quoted in a report by People.

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Each year, Today continues to impress with its Halloween creativity. In 2024, the team dressed up as characters from hit movies from the ’80s, ’90s, and 2000s, but 2025’s stylish “Road Trip” may just be one for the books.

FAQs

Who did Savannah Guthrie and Jenna Bush Hager dress as for Halloween 2025?

Savannah Guthrie dressed as Miranda Priestly, while Jenna Bush Hager portrayed Anna Wintour.

What was the Today show’s Halloween 2025 theme?

The theme was “Today Road Trip,” celebrating icons from across the United States.