Tesla unveils limited-edition CyberBeer set: A unique offering in their online shop

In an interesting addition to their online merchandise, Tesla has introduced the limited-edition Tesla CyberBeer set, priced at $150. This set includes two 11-ounce bottles of the exclusive "Helles Lager," known for its distinctive notes of herb, spice, tea, and citrus, as stated on Tesla's official website.

Alongside the beer, buyers will receive two matte black ceramic CyberSteins, uniquely designed to reflect the futuristic aesthetics of the highly-anticipated Cybertruck. Orders for this special beer set are set to commence shipping in late October, according to the information available on Tesla's website.

It's worth noting that Tesla has ventured into the world of exclusive beverages before. Back in March, the company launched the $30 GigaBier to celebrate the grand opening of its Berlin Gigafactory. After overcoming various challenges, the factory successfully delivered its first electric vehicles last year.


Additionally, in 2020, Tesla introduced a $250 bottle of branded tequila, featuring a lightning-bolt shaped bottle. This move came two years after Tesla CEO Elon Musk playfully mentioned "Teslaquilla" in a tweet.

The limited-edition Tesla CyberBeer, as well as their other unique offerings, reflects the company's innovative approach to not only electric vehicles but also the world of merchandise. However, it's essential to note that Tesla's CyberBeer is exclusively available in North America. This special brew is crafted and bottled by California's Buzzrock Brewing Co., known for its decently-rated lagers.

While some might question the $150 price tag for two bottles of beer and specially designed mugs, it's worth mentioning that Tesla's limited-edition items tend to sell out quickly, driven by the brand's popularity and the uniqueness of the products they offer. So, if you're interested in owning a piece of Tesla's merchandise, acting swiftly might be the key to securing this exclusive set.

As Tesla continues to diversify its offerings, the limited-edition CyberBeer set serves as a testament to their ability to blend innovation, design, and technology in various aspects of their business. Please stay tuned for more updates on Tesla's exciting ventures.

Tesla did not respond to a request for comment from Insider, made outside of regular working hours.