Taylor Swift's Super Bowl outfit looked simple, but it still cost a bomb; here's how much she may have paid for the dress

Although Taylor Swift's Super Bowl ensemble was surprisingly understated, it still cost more than $60,000. At the 2025 Super Bowl on Sunday, Taylor Swift opted for a more understated look after a season of daring gameday attire.

To support her boyfriend, Travis Kelce, a tight end for the Kansas City Chiefs, she traveled to New Orleans for the big game and went with friends and family.

Taylor Swift was modestly dressed in a white bodysuit, denim jeans, and over-the-knee boots as she stood in the stands. Nevertheless, her attire was more complex than it first appeared.


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Swift's understated outfit, which featured sentimental symbols, costs more than $60,000. Swift was seen wearing a $3,253 double-breasted white blazer from Saint Laurent when she entered the Caesars Superdome, the site of the Philadelphia Eagles' 40–22 victory over the Chiefs, as quoted in a report by Business Insider.

The outerwear was draped over a light wash denim short with crystals and a $1,300 white bodysuit from Alaïa.

She also carried a Givenchy red leather purse, which cost $990, and wore a pair of Paris Texas white leather boots, which cost $1,120. Swift also made sure she was covered in jewels, as has become her norm, as repored by Business Insider.

The artist most notably wore the T-charm leg chain, which she first introduced at the 2025 Grammys, as a bold necklace this time. The ruby-encrusted piece was co-designed by Swift and Lorraine Schwartz.

She wore two ruby rings that were originally sold for $12,495 and $5,195 at Effy Jewelry. Swift also wore a $32,200 diamond-encrusted Panthère watch from Cartier, a $4,350 Logan Hollowell hand chain, and a ruby bracelet from the same brand.

It has become commonplace for the songwriter to incorporate symbolism into her attire, ranging from streetwear ensembles to red carpet looks. And Super Bowl LIX was no exception.

The straightforward Super Bowl outfit might have been a reference to Swift's very first Chiefs game attire, according to fashion writer Sarah Chapelle's post on her Swift-focused blog.

She made her WAG (wives and girlfriends) debut in September 2023, wearing black denim shorts from Ksubi and a white Dôen tank top.

Her most recent outfit was essentially a high-end, glitzier version of the same look. There have been rumors that Kelce's NFL career may have ended at the 2025 Super Bowl.

FAQs

How much did Taylor Swift's Super Bowl outfit cost?
Her outfit, which included designer clothing and jewelry, was worth more than $60,000.

Did Taylor's outfit hold any special significance?
Yes, it was a glam version of the outfit she donned for her first Chiefs game in 2023.