Taylor Swift cheers Travis Kelce on as Kansas City Chiefs beat L.A. Chargers. Know how singer has impacted NFL

Amid her rumored romance with tight end Travis Kelce, American singer-songwriter Taylor Swift once again attended a Kansas City Chiefs game on Sunday. She was spotted sitting next to Patrick Mahomes’ wife Brittany at Arrowhead Stadium. She was seen wearing a Chiefs sweatshirt and a friendship bracelet featuring Kelce’s jersey number '87' in between two hearts. Swift cheered the Chiefs as they beat the Los Angeles Chargers 31-17.

Taylor Swift's surprise visit

Taylor Swift surprised everyone on September 24 when she went to watch the game between the Chiefs and Chicago Bears. The Chiefs won the game 41-10. But her presence eclipsed the match as it was her first NFL visit. Her presence made a significant contribution as the telecast of Fox’s 'America’s Game of the Week' delivered a total audience of 24.32 million viewers. It also scored the highest among female demographics across the ages of 12-17, 18-49.

Taylor Swift's presence increases number of viewers

Swift made her second NFL appearance on October 1 to watch the Chiefs tight end. She was accompanied by Ryan Reynolds, Blake Lively, Hugh Jackman and Sophie Turner. According to media reports, she brought an average of 27 million viewers to NBC and Peacock. The Chiefs vs. the New York Jets game became the most-watched Sunday program since the Super Bowl. It increased female viewership by more than 35%. Nielsen reported that 53% more teenage girls watched Sunday Night Football than last season.

Swift visits NFL after 'Eras Tour' film premiere

The singer-songwriter traveled to Kansas City for the Chiefs’ NFL game against the Denver Broncos, one day after the Los Angeles premiere of her 'Eras Tour' film on October 11. It was her third NFL visit.

Chiefs coach praises Travis Kelce

Travis Kelce continued a three-game stretch in Sunday's win over the Los Angeles Chargers, with 12-catch, 179-yard, one-touchdown. Chiefs coach Andy Reid said, "Taylor can stay around all she wants." Kelce has registered 31 catches against the Minnesota Vikings, Denver Broncos and the Chargers. Praising Kelce, Chiefs wide receiver Marquez Valdes-Scantling said, "You can know what he's going to run and you still can't stop it."

Earlier last month, Kelce sat out the Chiefs' season-opener against the Detroit Lions. He received 48 catches in the six games since. This is tied for the most in NFL history for a tight end over the player's first six games.

FAQs:

When did Taylor Swift make her first NFL visit?
Taylor Swift surprised everyone on September 24 when she went to watch the game between the Chiefs and Chicago Bears. The Chiefs won the game 41-10. But her presence eclipsed the match as it was her first NFL visit.

How did Taylor Swift's presence impact viewers?
According to media reports, Taylor Swift brought an average of 27 million viewers to NBC and Peacock. The Chiefs vs. the New York Jets game became the most-watched Sunday program since the Super Bowl. It increased female viewership by more than 35%. Nielsen reported that 53% more teenage girls watched Sunday Night Football than last season.