'Super Bowl': Fast X, The Flash, Transformers, Ant Man to make spot

The Super Bowl remains one of the biggest platforms to draw attention to upcoming movies and this year is no different. With the domestic box office expected to reach $9 billion, the major Hollywood studios are taking the Super Bowl LVII ad spots seriously.

In recent years, Super Bowl trailers have become events in themselves, with studios often releasing a portion of them in advance of the game and then showing a longer trailer on Sunday. The trailers receive a lot of attention on social media the day after the game, with the most watched spot last year being the Doctor Strange in the Multiverse of Madness trailer which received 93 million views according to RelishMix. This film went on to have the biggest opening at the box office in the US and Canada, grossing $187.4 million and was the third highest-grossing film of the year at $411 million.



Warner Bros., which has typically not participated in previous Super Bowls, is expected to have a spot for the June 16 release of DC's The Flash, which the comic book studio's co-boss James Gunn has declared "probably one of the greatest superhero movies ever made." The movie, starring Ezra Miller, is expected to reset the DC Universe.

Universal is always a major player at the Super Bowl for the Fast & Furious franchise. In 2020, the studio threw a Miami concert trailer drop for the F9 trailer debut. This year, on February 9, the studio is throwing a Fast X party in Los Angeles with star Vin Diesel and the cast for the world premiere of the tenth sequel's trailer. Fast X is set to open on May 19.

Universal has already started its campaign for the April 7 release of "Illumination’s Super Mario Bros Movie." However, viewers should not expect to see the iconic plumbers. A 15-second advertisement for the Elizabeth Banks-directed thriller "Cocaine Bear" will air before the game, with the movie set to be released on February 24.

Disney is also participating in the Super Bowl and will likely advertise for several of its upcoming releases, including "Ant-Man and the Wasp: Quantumania" (February 17), "Guardians of the Galaxy Vol. 3" (May 5), "The Little Mermaid" (May 26), "Pixar’s Elemental" (June 16), and possibly "Indiana Jones and the Dial of Destiny" (June 30) and "The Marvels" (July 28).

FAQs:

1. Who is participating?
   Disney, Warner Bros, Universal
2. When is the Super Bowl?
   February 12