Super Bowl 2023: Rihanna will not get paid for her halftime performance; Here’s why

The Super Bowl 2023 halftime show featuring pop star Rihanna is highly anticipated as it marks her return to the live stage after a hiatus of seven years. Since her 2016 album ‘Anti’, the artist has been scarce in the live performance scene, especially in the past two decades. In April 2022, she made it to Forbes’ Billionaires List. While speaking about the upcoming performance at the Super Bowl halftime show during the Apple Music press conference on Thursday, Rihanna emphasised that “The Super Bowl is one of the biggest stages in the world”.

She also noted that it was “scary” as she has not been on a stage in the last seven years but said, “there’s something exhilarating about the challenge of it all” and that “It’s important” for her to do that this year and she wants her son to watch the same. Rihanna is returning to the stage just months after giving birth to her first child with boyfriend A$AP Rocky in May 2022. However, she won’t get paid for the performance on Sunday.




Why Rihanna will not get paid for the Super Bowl 2023 performance?

Rihanna will not be paid for her Super Bowl 2023 performance at halftime as is custom for halftime headliners. Even though A-listers such as other pop stars Beyonce, Bruno Mars, and Justin Timberlake don’t get paid, the Super Bowl show provides massive benefits like exposure to a huge audience. As per reports, the number of viewers this year is expected to top 192 million.

While other stars, like Lady Gaga, recorded massive album sales in the aftermath of her Super Bowl show, Rihanna’s upcoming performance is seen as her chance to return to her music roots and reconnect with the audience after spending several years away. She already has a followership of nearly 250 million on Twitter and Instagram.

Moreover, it should be mentioned that while Apple Music, the NFL and Roc Nation will be teaming up for the first time for the Super Bowl 2023 show, these concerts have high production costs. As per reports, The Weeknd spent $7 million of his own money for the halftime show at Super Bowl 2021. It still remains undetermined if Rihanna will spend her own money on Sunday’s show.

FAQs

1. Who is Rihanna?
   Robyn Rihanna Fenty NH is a Barbadian pop star.
2. How old is Rihanna?
   34 years