Super Bowl 2023: Check out the best commercials featured at Super Bowl 57

Advertising often comes with a goal, but some fail and some make it to our hearts or minds forever. The same happened at Super Bowl 57! Have a look at the best commercials thus far featured at the event.

Agencies
Advertisers often aim to create the best, most memorable and captivating commercials for the Super Bowl. While some advertisements have been incredibly successful, others have fallen short. During Super Bowl 57, there were several commercials that stood out for their entertainment value and heartwarming moments. Here are some of the top commercials from the event:

Bud Light: 'Hold'

Bud Light has gained immense popularity in recent years - the brand focused on bizarre imaginary to craft viral moments, rather than putting light on the brand.


For this year's Super Bowl, the approach taken in the commercial was significantly subdued, featuring Miles Teller and his wife Keleigh Sperry. The advertisement is entertaining and focuses on having fun rather than being excessive, resulting in a charming and lighthearted commercial that is easy on the senses.


Dunkin'

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Ben Affleck is making a strong comeback, leaving his film "Gigli" behind. He stars in a hilarious advertisement for Dunkin' where he pretends to be a drive-thru employee in a Massachusetts location. With his distinct Boston accent, Affleck provides humour and serves customers with cream and sugar.


The Farmer's Dog: 'Forever'

Emotional advertisements tend to be popular during the Super Bowl, likely because viewers are surrounded by light beers and indulging in snack foods, making them more susceptible to being moved by touching commercials. However, for an emotional advertisement to be effective, it must strike the right chord, and The Farmer's Dog did just that with their "Forever" Super Bowl commercial. This ad successfully tugged at viewers' heartstrings.


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Samuel Adams: 'A Brighter Boston'

The "Cousin" campaign by Samuel Adams has been a popular success for a long time, with Greg Hoyt playing the role of the Boston-accented cousin from Beantown. This year, he received assistance from Kevin Garnett to make Boston a better and brighter place. Whether that goal is achievable remains to be seen, but it makes for a fantastic Super Bowl advertisement.

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Rakuten: 'Not-So Clueless'

Not So Clueless! Cher, joined by rival Amber (played by Elisa Donovan), is on a mission to help save you money through Rakuten's cash-back options. It remains a mystery whether she found her iconic white collarless shirt from Fred Segal.


FAQs:

  1. When did Super Bowl 57 take place?
    February 12, 2023.
  2. What was the cost of a 30-second commercial played at Super Bowl 57?
    About $7 million.
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