Sixers to feature Philadelphia’s local businesses on their social media. Know details here

Excluding names like Tyrese Maxey, Joel Embiid, or even James Harden, Sixer's social media accounts may showcase some of the people’s most favourite names, this season.

What is happening?

As part of their Spirit of Small Business program, the 76ers will start featuring local companies on their social media channels before every game, starting on Saturday. Coffee Cream and Dreams, a café in the city's Fairmount neighbourhood, will be the subject of the first spotlight of the season.




The 76ers' chief revenue officer, Katie O'Reilly, stated that numerous neighbourhood businesses in Philadelphia have already noticed and appreciated the benefits of the 76ers' Spirit of Small Business program. Their collaboration with LegalZoom will enable them to expand the initiative, shine a brighter light on these companies, and improve the services we provide to them.

TJ Cohen, brand partnerships director at LegalZoom, says this new partnership will fulfil their commitment to giving small enterprises access to goods and services that facilitate starting and operating a business.

According to Thane Wright, owner of Bower Café, being highlighted in the program during its first years in the months following the pandemic helped open doors.

FAQs

How many Philly businesses are owned by women?
Women owned 40 of the 77 Philadelphia-area businesses included when the Sixers organization first introduced the Spirit of Small Business in the 2020–21 season, and 30 businesses were Black-owned.


Who are the Sixers collaborating with?
LegalZoom will join as a collaborator for the Spirit of Small Business and offer interested businesses a $500 credit toward services.