Sanae Takaichi fever hits Japan: PM’s favorite bag sells out in hours - here's the brand she uses

Japan’s first female prime minister, Sanae Takaichi, has unexpectedly turned a classic leather tote into a global sensation. Her elegant accessory, which is a symbol of craftsmanship and quiet luxury, has sparked a shopping frenzy and shone new light on a historic Japanese brand.


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How did the PM's handbag spark a nationwide frenzy?

Japan’s first female prime minister, Sanae Takaichi, has unintentionally set off a style revolution with her handbag. The elegant “Grace Delight Tote,” made by Hamano Inc., a 145-year-old luxury leather brand from Nagano, has become one of the most sought-after accessories in Japan, as per a report.


Social media users quickly identified the bag she often carries while entering the prime minister’s residence. Priced at $895, the bag has turned a quiet Nagano-based manufacturer into a global talking point.


Founded 145 years ago, Hamano Inc. has a long-standing reputation for crafting luxury handbags, even favored by Japan’s imperial family. The “Grace Delight Tote” is designed to “balance elegance with practicality,” according to the company’s website. Despite being made entirely of leather, it weighs just 700 grams (1.5 pounds), offering both sophistication and functionality.




Hamano confirmed on its website that it is receiving “an overwhelming number of orders” and apologized for delays in shipping and responses, noting deliveries are pushed back until the end of April.


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What makes the Hamano tote so special?

Beyond its refined design, the Hamano brand carries deep cultural significance. The company’s leather products have long been favored by members of Japan’s imperial family, representing Japanese craftsmanship at its finest.

The sudden surge in demand underscores how a single fashion choice can transform a brand’s fortunes. Female politicians often opt for established global labels, but Takaichi’s local pick has become a defining moment for Japanese luxury.

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Experts say the bag’s popularity reflects its broad appeal. “It’s a solid, dependable choice for women in managerial positions,” said Kaori Nakano, a luxury and culture specialist and visiting professor at Aoyama Gakuin University in Tokyo. “It’s relatively affordable compared to overseas brands of similar quality.”

What message is Sanae Takaichi sending with her fashion?

Takaichi’s choices seem deliberate, she’s known for wearing designs by Jun Ashida, another renowned Japanese designer. Nakano believes her style carries a patriotic undertone. “By prominently wearing Japanese designer clothes and carrying a bag made in Japan, she’s making a statement of her patriotism and support for Japanese industry,” Nakano said. “It’s already working.”

At 64, Takaichi has drawn comparisons to Margaret Thatcher, her political idol, who famously carried structured handbags by British label Launer. Yet Takaichi’s individuality stands out, her fondness for heavy metal music, cars, and motorbikes contrasts sharply with her polished public image, as per a report.

While it remains unclear which age groups are imitating her choice, one thing is certain, the “Grace Delight Tote” has become more than a fashion statement. It’s a symbol of Japan’s craftsmanship, national pride, and the growing global curiosity about homegrown luxury.

FAQs

What bag is Japan’s PM Sanae Takaichi carrying?
She carries the “Grace Delight Tote” by Hamano Inc., a 145-year-old Japanese leather goods brand.

Why has the Hamano tote gone viral?
After Takaichi was seen carrying it, the $895 leather tote sparked massive online attention and a flood of orders.