Replicas of Rihanna’s Super Bowl jumpsuit sell out in record time

Luxury fashion brand Loewe made waves on October 19 when it unveiled a special release - a red cargo jumpsuit, reminiscent of the one worn by pop sensation Rihanna during this year's Super Bowl halftime show. Rihanna had donned the iconic jumpsuit while announcing her second pregnancy. The launch announcement came via Loewe's Instagram account and created quite a buzz, resulting in a remarkable sales performance.

Loewe's post stated, “A special edition release inspired by the iconic Super Bowl look worn by Rihanna is now available online and in selected stores,” alongside images of Rihanna's Super Bowl performance and their own jumpsuit. The jumpsuit, crafted in medium-weight cotton canvas, is available in poppy red and black, mirroring the color of Rihanna's outfit. It weighs approximately 1.2 kg and comes with various utility details, drawing inspiration from flight gear and the dynamic scenography of the halftime show.

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This exclusive item was offered at a price of $2,900 and boasted features such as an "elasticated belt," "elasticated ankle cuffs with zip detail," and "zipped jet pockets at the front." It was also described as a "relaxed fit" with straight-legged pants.

The response from eager fashion enthusiasts was overwhelming, with the poppy red jumpsuit completely selling out in all sizes by October 20. However, the black version of the cargo jumpsuit remains available, albeit in limited sizes.

For those who missed out on the online purchase, some Loewe stores, particularly in Dubai, Madrid, and other locations, still have the red jumpsuit in stock.

Rihanna's Super Bowl appearance earlier this year was a remarkable comeback to live performances after a five-year hiatus. During her 12-minute set, she wowed the audience with a mash-up of her greatest hits, including "Only Girl (In the World)," "We Found Love," "Work," and "Wild Thoughts."

Prior to the Super Bowl, Rihanna, who shares a child with partner A$AP Rocky, spoke about the significance of the event. She expressed, “When you become a mom, there’s something that just happens where you feel like you could take on the world… So as scary as that was because I haven’t been on stage in seven years, there’s something exhilarating about the challenge of it all.”

She emphasized the importance of representation and the desire for her son to witness her achievements.

In August, news broke that Rihanna and Rocky had welcomed their second child, Riot Rose, who arrived on August 3 in Los Angeles, as reported by TMZ. Although the couple has not publicly commented on their newborn, a heartwarming photo of the family of four, featuring Rocky holding Riot and Rihanna alongside RZA, was shared in September, marking their first public image together.