Rapper Snoop Dogg introduces 'Snoop Loopz'. Find out what it is

The American rap legend Snoop Dogg is now going to have his own cereal brand 'Snoop Loopz', which will be owned by the company 'Broadus Foods business.' It will be available for sale via local grocery stores. A portion of the proceeds from the cereal sales will go to charities like 'Door of Hope.'

However, the launch date of the cereal is yet to be revealed.

The cereal brand was initially introduced by Louisiana music mogul Master P, who showcased a 'Snoop Loopz' box in an Instagram reel.


Master P wrote in the caption that Snoop Loopz was the best-tasting cereal in the market, adding that Snoop Dogg was taking over the grocery stores.

On Twitter, Master P wrote that Snoop Loopz brings more corn, more flavour and more marshmallows than other cereals on the market.

Interestingly, Master P released his own cereal brand, Master Crunch Cereal, in 2021.

Snoop Dogg currently sells his own gin and wine, Indoggo, and 19 Crimes.

Snoop also owns a cannabis company called Leafs by Snoop. However, the money raised from Snoop Loopz will also be used to support philanthropic programmes.

Per the Snoop Loopz website, every time you buy from Broadus Foods, a portion of profits is sent to charities like 'Door of Hope' for the rehabilitation of addicts.

In a surprise, Snoop Dogg stepped onto the Board of Directors of Faze Holdings Inc., a company listed on NASDAQ.


Faze is an e-sports giant and interactive media platform. It has a market cap of over $745 million, with a social media base of over 500 million followers. Faze Holdings CEO Link Trink said that Snoop is well versed in Faze and that he was looking forward to having the hip hop legend in the board meetings.

Snoop Dogg was last seen alongside Jamie Foxx in the movie 'Day Shift'. Released last week, 'Day Shift' has Snoop playing Big John Elliott and could be seen going all guns blazing in the trailer.