Psychology says people who never tell the real price of a product recently bought to their parents or elders aren't necessarily dishonest: What this behavior reveals?

Psychology says people who never tell the real price of a product recently bought to their parents or elders aren't necessarily dishonest. They may be avoiding conflict, judgment, guilt or repeated advice about money. This behavior can reflect dif...

Psychology says people who never tell the real price of a product recently bought to their parents or elders aren't necessarily dishonest. AI image

Psychology says people who never tell the real price of a product recently bought to their parents or elders aren't necessarily dishonest. In some families, conversations about money can quickly turn into questions about spending habits, savings and financial priorities. A person may therefore choose to give a lower price when asked how much a recent purchase cost. This does not always mean the person wants to deceive an elder. The decision can be linked to fear of criticism, guilt, family expectations and the wish to avoid an argument. It can also show how different generations may have different ideas about what should be considered necessary spending.

What Psychology Says About This Behaviour?

People sometimes under-report the cost of something they have recently bought because they expect a negative response from parents or elders. For example, a person may buy a phone, watch, item of clothing, electronic device or household product. When an elder asks about the price, the person may mention a lower amount.

This can happen for several reasons:


  • The person expects criticism about spending.
  • They want to avoid a lecture about saving money.
  • They do not want their financial choices questioned.
  • They want to prevent an argument.
  • They feel guilty about spending money on themselves.
  • They want to maintain a personal financial boundary.
  • They believe the complete price will create unnecessary concern.
This behavior can be understood as selective truth. The person is choosing not to disclose the complete information in a particular situation. It can be a form of social filtering rather than an attempt to cause harm.

What Does This Mean?

The behavior can point to a difference in how two generations understand money. Many older people may have grown up with stronger concerns about saving, limited resources or financial uncertainty. Their experiences can shape the way they view purchases.

Younger adults may have different financial circumstances and spending priorities. They may spend money on technology, experiences, hobbies, convenience or personal interests. Neither approach automatically makes one person right and the other wrong. The difference can create tension when both sides have different expectations.
ADVERTISEMENT

The person hiding the actual price may know that explaining the purchase will not change the elder's opinion. Instead, it may lead to questions, criticism or repeated advice. The lower figure then becomes a way to end the conversation.

Why Is It Done?

Fear of reprimand

One reason is the fear of being told that the purchase was unnecessary. A person may already know what an elder will say. If the expected response is a lecture about wasting money, the person may provide a lower price to avoid that discussion.

Guilt and shame

Money can also create feelings of guilt. Someone who spends more than their parents or elders would have spent may feel uncomfortable explaining the purchase. This can be stronger when the elder worked for many years while having fewer opportunities to spend on personal wants. The person may feel that revealing the actual amount could make them appear careless or privileged.

Preserving peace

Another reason is the desire to keep a conversation from becoming an argument. A small disagreement about a purchase can develop into a wider discussion about lifestyle, savings, responsibilities and financial decisions. Some people avoid the first disagreement because they know where the conversation may lead.
ADVERTISEMENT




ADVERTISEMENT

Which Psychology Theory Explains This Behaviour?

One useful explanation comes from Social Penetration Theory. The theory explains how people decide what personal information to share with others. People do not disclose every part of their lives to everyone. They control information depending on the relationship, situation and level of trust. Money can be one of those areas where people create boundaries.

A person may be open about where they bought something but less open about how much they paid. This allows them to maintain control over personal financial information.

Another relevant concept is cognitive dissonance. Cognitive dissonance can occur when a person's actions conflict with their beliefs or with the expectations of people around them. Someone may believe that they are financially responsible while also buying something that an elder considers unnecessary. Sharing the real price could make that conflict more visible.

Impression management can also play a role. People sometimes change the information they provide because they want others to form a particular view of them. A person may want an elder to continue seeing them as responsible with money.

This Psychology Study Says

There is no single psychology study that can establish that every person who gives a lower purchase price behaves this way for the same reason. The behavior is better understood through established psychological concepts involving self-disclosure, family boundaries, cognitive dissonance and impression management.

These concepts help explain why financial information may be shared selectively. The key point is that the behavior should not automatically be labelled as lying or manipulation. The reason behind the behavior matters.

Someone may hide a price to exploit another person. Someone else may do it simply to avoid another family argument. The same action can therefore have different meanings in different relationships.

The Principle Behind It

The central principle can be described as emotional self-preservation through information control. People often regulate the information they share when they believe certain details could create emotional pressure.

This does not mean that every form of secrecy is healthy. Financial deception can become a problem when it affects shared finances, debts, responsibilities or trust.

However, when the purchase belongs entirely to the individual and there is no shared financial responsibility, the person may see the price as private information. The choice can therefore be linked to personal autonomy.

What To Learn From It?

There are several points to understand from this behavior.

  • Not every detail needs to be discussed: Personal relationships do not require complete disclosure of every financial decision.
  • Money carries emotional meaning: Conversations about spending can involve ideas about responsibility, sacrifice and family expectations.
  • Generational differences matter: Parents and children may have different views about what counts as necessary spending.
  • Boundaries can reduce conflict: People sometimes limit information because they want to prevent unnecessary disagreement.
  • The reason matters: A lower price can come from fear, guilt, privacy or a desire to avoid conflict.
  • Communication remains important: If financial decisions affect other family members, hiding information can create larger problems later.

Life Lessons From The Behaviour

This behavior can offer a broader lesson about communication. Complete honesty is important in relationships, but healthy communication does not always require sharing every detail in every situation. People can have private information, including information about personal purchases.

At the same time, avoiding conflict should not become a permanent way of communicating. If a person constantly hides financial decisions because they fear an elder's reaction, the family may need clearer boundaries.

Respect for parents and elders does not necessarily mean accepting every opinion about personal spending. Likewise, maintaining independence does not require dismissing their concerns. A balanced approach can involve understanding why an elder asks about a purchase while also deciding which information is personal.

The behavior also shows how family relationships can influence everyday decisions. A simple question about the price of a product may carry expectations about saving, responsibility and lifestyle.

In some cases, giving a lower price is therefore less about the product itself and more about managing the relationship. The main lesson is that people often filter information to protect emotional space. Understanding that process can help families discuss money without turning every purchase into a judgment about character or responsibility.
Download
The Economic Times Business News App
for the Latest News in Business, Sensex, Stock Market Updates & More.
Download
The Economic Times News App
for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
READ MORE
ADVERTISEMENT

READ MORE:

LOGIN & CLAIM

50 TIMESPOINTS

More from our Partners

Loading next story
Business News › News › International › US News › Psychology says people who never tell the real price of a product recently bought to their parents or elders aren't necessarily dishonest: What this behavior reveals?
Text Size:AAA
Success
This article has been saved

*

+