Paramount+ to raise prices upon integration with Showtime on June 27

Warner Bros. Discovery launched its merged HBO Max and Discovery+ streaming service, Max, while Paramount announced the launch date of Paramount+ with Showtime for June 27.

Agencies
During the same week that Warner Bros. Discovery introduced its merged streaming service, Max, which combined HBO Max and Discovery+, Paramount announced the launch date for its integrated service, Paramount+ with Showtime. The service will be available to users in the U.S. starting June 27.

As part of the launch announcement, Paramount stated its plans to discontinue the standalone Showtime app by the end of this year. Additionally, the linear Showtime channel will be rebranded as Paramount with Showtime.

A hefty price hike for Paramount+ was announced by Paramount back in February. Paramount+ Essential, the ad-supported package, will go from $4.99 to $5.99 per month, while Paramount+ with Showtime, the ad-free tier, will climb from $9.99 to $11.99 per month. The only plan with Showtime content is the ad-free one.


Paramount Streaming's President and CEO, Tom Ryan, emphasized that the integration of Showtime's premium and acclaimed content with Paramount+ at a competitive price will establish Paramount+ as a key player in the streaming industry.

Although the ad-free subscription of Paramount+ with Showtime will cost $11.99, it is still $4 cheaper than Max's ad-free subscription, which is priced at $15.99 per month.

The merger of Paramount+ and Showtime was first announced in January. Last year, Paramount+ introduced an in-app Showtime bundle, priced at $11.99 per month with ads and $14.99 per month without ads.
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Currently, Paramount+ has 60 million subscribers.


FAQs


Q1:What will be the new prices for Paramount+?
The ad-supported plan will increase from $4.99 to $5.99 per month, and the ad-free plan will rise from $9.99 to $11.99 per month.

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Q2:Will the Showtime standalone app be discontinued?
Yes, the standalone Showtime app will be shut down by the end of this year.
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