Nike stock falls after revenue miss, NKE forecasts 2027 revenue decline and announces layoffs - here's what investors need to know

Nike stock fell in after-hours trading on Thursday after the sportswear giant announced a restructuring plan that will lead to layoffs in 2027 and warned that revenue could decline by a high-single-digit percentage in fiscal 2027.

Shares of Nike (NKE) dropped roughly 4% in extended trading after the earnings report. The decline came despite Nike beating analysts’ expectations for quarterly earnings per share. Investors instead faced a weaker revenue result and a cautious outlook for the year ahead.

Nike stock (NKE) drops after earnings revenue miss

Nike reported fiscal first-quarter revenue of $11.21 billion, compared with $11.32 billion expected by analysts, according to CNBC. Earnings per share came in at 48 cents, ahead of the 43 cents expected, CNBC reported.


Nike’s net income was $712 million, down from $727 million a year earlier, while revenue declined 4%.

The company’s gross margin provided a positive point in the results, rising to 42.8%. CNBC said analysts had expected 42.4%.

Nike lays off workers as it targets $2.5 billion in savings

For Nike stock investors, the company’s restructuring plans were another key part of Thursday’s report.

Nike said its new operating model is intended to position the company for long-term growth. The changes are expected to result in layoffs beginning in 2027, although the company did not say how many jobs would be affected.

The plan includes modernizing Nike’s supply chain, organizing the business into three geographies, building a new campus in India and changing its work and workforce.

Nike expects the strategy to generate approximately $2.5 billion in savings through fiscal 2031. The restructuring will also create a 15-cent expense to fiscal 2027 earnings per share.

CEO Elliott Hill acknowledged the impact of the changes in a letter to employees, saying the work would result in fewer roles across Nike, according to CNBC.

Nike warns revenue could fall by high single digits

The bigger concern for the stock was Nike’s fiscal 2027 revenue outlook.

The company expects revenue to decline by a high-single-digit percentage during the fiscal year, according to both CNBC and Yahoo Finance.

The warning comes as Nike continues its turnaround efforts and deals with weakness in parts of its business.

China was a major drag on the latest quarter. Nike’s revenue in the market fell 26%, CNBC reported, with the company saying sustained declines in China had weighed heavily on Nike brand revenue.

North America was stronger, with revenue reaching $5.13 billion, slightly above the $5.11 billion estimate cited by CNBC.

NKE stock has fallen more than 40% this year

Thursday’s decline adds to an already difficult year for Nike shareholders. CNBC reported that Nike shares have fallen more than 40% this year.

Yahoo Finance noted that the latest results came nearly two years after Hill became CEO. CFRA analyst Zach Warring told Yahoo Finance that the results were coming later in Hill’s tenure than he would have expected, while also saying that valuations and expectations had been reset.

Nike is still working through challenges from its earlier strategy of pulling back from several major retail partners while prioritizing its own sales channels, Yahoo Finance reported.

The company also faces pressure in Nike Sportswear, Jordan Brand and Greater China. Hill said Nike has more work to do in those areas as it takes actions intended to strengthen the businesses over the long term.