Netflix just got pricier: See the new subscription costs that you will pay now

Netflix price hike March 2026: Watching your favorite shows and movies on Netflix is about to come with a higher monthly bill. The platform has rolled out new subscription prices for users in the United States, marking its first increase since January 2025.

Netflix Price Hike 2026: What Subscribers Need to Know

The update comes shortly after Netflix streamed MLB’s Opening Day game between the New York Yankees and the San Francisco Giants, reflecting its continued push into live events alongside entertainment content.

Netflix’s updated pricing shows a rise across all plans. The ad-supported tier now costs $8.99 per month, up by $1, as per a USA Today report. Ad-free plans have increased by $2 each.

New Netflix Subscription Plans and Monthly Pricing Breakdown

Here’s how the plans now stand:

Standard with ads: $8.99

HD streaming
Most content available
Watch and download on 2 devices

Standard ad-free: $19.99

Unlimited ad-free movies, shows, and games
HD streaming
Watch and download on 2 devices
Option to add one extra member

Premium: $26.99

4K + HDR streaming with spatial audio
Watch on 4 devices and download on 6
Option to add up to two extra members

Adding someone outside your household will also cost more. The fee has increased by $1, making it $7.99 for ad-supported plans and $9.99 for other tiers.

When the New Netflix Prices Take Effect for Users

New subscribers will see these updated prices started on March 26. Existing members won’t be affected immediately, as Netflix says they will receive an email about a month before the new pricing takes effect, depending on their billing cycle.

Netflix’s Growing Content Lineup and Live Events Strategy

Netflix has more than 325 million paying subscribers worldwide, as per the USA Today report. The platform continues to expand its content lineup, including recent Oscar wins for Frankenstein and KPop Demon Hunters, along with upcoming releases like BTS: Comeback Concert, Apex starring Charlize Theron, and a new Narnia film.

It is also adding more live and sports content, including WWE programming, the Tyson Fury vs. Arslanbek Makhmudov fight, MLB’s Home Run Derby, and the “Field of Dreams” game.

FAQs

How much has the Netflix ad plan increased?
The ad-supported plan has gone up by $1 to $8.99 per month.

What is the new price of Netflix’s standard plan?
The standard ad-free plan now costs $19.99 per month.