Netanyahu wears a QR code pin at UN to highlight October 7 atrocities

Israeli Prime Minister Benjamin Netanyahu wore a QR code pin during his speech at the UN. Benjamin Netanyahu wore a small yet powerful symbol on his lapel that made headlines. The pin has a QR code on it that takes people to videos of the Hamas-led attacks on October 7.

This is part of a bigger effort in New York to keep the tragedy in the news as world leaders meet. Billboard trucks, digital screens, and coordinated visuals around UN headquarters all sent the same message- "Remember October 7,” as per a report by The Jerusalem Post.

ALSO READ: How to watch Ryder Cup 2025? TV timings, schedule, tee times and all details

What was the point of Netanyahu wearing a QR code pin?

Benjamin Netanyahu, the Prime Minister of Israel, began his speech to the United Nations General Assembly on Friday wearing a pin that sent a clear message. His office said that the lapel pin had a QR code on it that took people to a website that showed what Hamas did on October 7. The same pin was also worn by members of the Israeli delegation, according to PMO.

ALSO READ: Forget scratches — iPhone 17 now plagued by dropped calls and weak signals


The QR code wasn't just a fashion statement; it was a planned diplomatic tool to remind world leaders of the deadly attack and the hostages who are still being held, as per reports by The Times of Israel and The Jerusalem Post.

According to Benjamin Netanyahu, "that is why Israel must finish the job, and do it as quickly as possible. Many in the world don't remember October 7, but we remember. Israel remembers."

How is Israel getting its October 7 campaign out to the world?

The pin was part of a bigger effort by Israel to improve its public image in New York. Billboard trucks and digital screens near the UN headquarters and Times Square all over the city showed the phrase "Remember October 7" with a QR code that could be scanned.

The visuals took you to the same documentation site, but reports said the link could only be accessed from outside of Israel, since the Prime Minister's Office had previously limited such content for international outreach, as per a report by The Jerusalem Post.


ALSO READ: NBCUniversal may go dark on YouTube TV- Here's why potential loss of popular channels looms

The campaign was like Netanyahu's pin on stage, and it invited both UN delegates and New Yorkers passing by to look at carefully chosen evidence of the massacre. Fox News and other news sources confirmed the coordinated effort, pointing to how graphic the material was that could be accessed through the QR code.

What did the visuals try to convey?

The goal of the campaign was to get people all over the world to remember the attack on October 7 while world leaders were meeting in New York. Israel wanted to centralize its messaging by putting QR codes on pins, billboards, and trucks. This would make sure that the message was the same on all platforms.

The Prime Minister's Office says that the pin and public visuals were meant to keep the memory of October 7 alive and show how hard it is to bring hostages home.

FAQs

What did the QR code pin that Netanyahu sent link to?
It took you to a site that showed videos of the Hamas attacks on October 7.

Where else could you see the campaign?
The QR code was shown on billboards, digital screens, and trucks near the UN headquarters and Times Square.