National Tortilla Chip Day deal: Chipotle gives away free chips and queso — how to get yours

Chipotle Mexican Grill is giving customers a flavorful reason to celebrate National Tortilla Chip Day, observed every year on Feb. 24. For a limited period, the fast-casual chain is providing a free side of chips and Queso Blanco with eligible digital orders.

The promotion starts from Monday, Feb. 23, through Wednesday, Feb. 25. During those three days, customers who buy a full-priced entrée can get a complimentary regular side of chips and Queso Blanco with the promo code “CHIPS26” at checkout.

How to Redeem the Offer

To be eligible for the deal, guests must make their order via Chipotle app, Chipotle.com, or Chipotle.ca. The free product must be chosen as a combined side of chips and Queso Blanco not as separate items for the discount to apply.

The promotional code is limited to one use per transaction and is valid exclusively for digital orders. The offer is not applicable for in-store purchases or orders made through third-party delivery services.

Company Emphasizes Ingredient Quality

Chipotle is using the celebration to spotlight the quality of its ingredients.

“Our chips are handmade every morning with fresh lime, and they pair perfectly with our delicious Queso Blanco," stated interim chief marketing officer Stephanie Perdue. "Both are made with real ingredients and no artificial colors, flavors, or preservatives. It's the best way to celebrate Tortilla Chip Day with the real ingredients our guests expect from Chipotle."

The chain’s tortilla chips are prepared everyday and seasoned with lime, while the Queso Blanco is designed to complement the brand’s burritos, bowls, and tacos.

Part of a Broader Strategy to Boost Sales

The giveaway arrives at a time when Chipotle is working to enhance customer traffic. The company recently reported a 2.5% drop in same-store sales during the fourth quarter of 2025. In reaction, executives have been delving into new promotional approaches to drive business during slower hours.

CEO Scott Boatwright mentioned earlier this month that the company is considering launching a “Happier Hour” promotion focused at boosting off-peak sales.

New Menu Items and Value Options

In addition to special promotions, Chipotle has brought limited-time offerings and lower-priced menu choices to attract diners. The return of Chicken al Pastor earlier in February produced renewed interest among loyal customers. The chain has also introduced a protein-focused menu which includes a small grilled chicken bowl cost at $3.95, catering to customers looking for affordable meal options.

As of late September 2025, Chipotle operated over 3,900 restaurants across North America, Europe, and the Middle East, showing its continued global presence.

FAQs:

Q1. What is National Tortilla Chip Day?
National Tortilla Chip Day is celebrated every year on Feb. 24. It honors the popular crunchy snack often paired with dips like salsa and queso.

Q2. What is Chipotle offering for the holiday?
Chipotle is giving away a free side of chips and Queso Blanco. The deal is available with a qualifying digital purchase.