McDonald's giving away free McNugget caviar for Valentine's Day? Here's how to get your McDonald's caviar kit

McDonald’s is putting a luxury twist on one of its most familiar menu items this Valentine’s Day. A limited number of customers will be able to pair Chicken McNuggets with caviar, yes, actual caviar. The promotion blends fast food with fine dining as brands look for creative ways to grab attention.


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How to get the McDonald's McNugget Caviar kit?

Starting Tuesday, McDonald’s is giving away a limited number of McNugget Caviar kits to customers willing to act fast. Beginning at 11 a.m. ET, the kits are available through mcnuggetcaviar.com/countdown, while supplies last.

Each McDonald’s caviar kit includes everything needed for what the company calls “an upscale yet effortless celebration.” According to McDonald’s, the box contains a 1-ounce tin of “McNugget Caviar,” crème fraîche, a mother-of-pearl caviar spoon, and a $25 McDonald’s gift card meant for Chicken McNuggets, as per a report by CNN and the Austin-American Statesman.

McDonald’s caviar kits are available exclusively online starting Tuesday, Feb. 10, at 10 a.m. CST. The McDonald’s caviar kit is free and available only while supplies last through mcnuggetcaviar.com, as per a report by CNN and the Austin-American Statesman.

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Why is McDonald’s giving away caviar?

The unusual pairing highlights how restaurants are stretching their creativity to capture attention at a time when many consumers feel uneasy about the economy. With shoppers holding tighter to their budgets, brands are leaning into eye-catching promotions that generate buzz, even if they don’t deliver immediate sales.

McDonald’s has used this approach before. A brand tie-in last year with “A Minecraft Movie” helped reverse declining sales after two difficult quarters. While free giveaways like the McNugget caviar promotion may not instantly boost revenue, they can drive brand awareness and viral attention, as per a report by CNN and the Austin-American Statesman.

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Where did the McNugget-and-caviar idea come from?

McDonald’s told Food & Wine magazine that the idea was inspired by customer behavior. For years, fans online have praised the “high lowbrow” combination of Chicken McNuggets and caviar. Pop star Rihanna even tried the pairing in a TikTok video in 2024.

“They’ve been pairing Chicken McNuggets with caviar long before we made it official,” the chain told the magazine.

The pairing also echoes a viral dish introduced at the U.S. Open in August 2025, when New York–based restaurant COQODAQ sold six chicken nuggets topped with caviar, crème fraîche, and chives for $100.

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How do chicken nuggets fit McDonald’s strategy?

While McDonald’s built its reputation on burgers, chicken has become just as important. CEO Chris Kempczinski told investors in 2024 that chicken sales are now on par with beef at the company’s restaurants.

Did the McDonald’s caviar website crash?

The website experienced a crash within three minutes of the kit's launch. As individuals attempted to obtain the complimentary kit, which included a tin of caviar and a $25 McDonald's gift card to purchase McNuggets in advance of Valentine's Day, the McDonald's McNugget Caviar website crashed on Tuesday morning, as quoted in a report by Newsweek.

The website was successfully restored by 11:15 a.m. ET, 15 minutes after the launch. The website stated that the kits were sold out due to the fact that they were "everyone's Valentine this year and have flown off the shelves."

McDonald's advised individuals who were unable to obtain a caviar kit to enhance their McNuggets with the limited-edition sweet and spicy Hot Honey, as per a report by Newsweek.

FAQs

Is the McDonald’s McNugget Caviar kit really free?
Yes. According to McDonald’s, the kit is free and includes a gift card.

What comes in the McDonald’s caviar kit?
A 1-ounce tin of McNugget Caviar, crème fraîche, a caviar spoon, and a $25 gift card.