Launch of new I’m A Celebrity series sees viewership fall

"I'm A Celebrity... Get Me Out Of Here!" latest season premiere has witnessed a substantial drop in viewership with a drop of more than two million viewers than the previous years. On Sunday, the show's return on ITV saw an average audience of seven million viewers, with a peak of 7.8 million, according to reports based on overnight ratings. The premiere of the 2022 series had around 9.1 million viewers and peaked at 10.3 million.

The first episode of the 23rd series ran from 9 p.m. to 10.45 p.m. It included well-known figures including Jamie Lynn Spears and former Brexit and Ukip leader Nigel Farage. Especially, former health secretary Matt Hancock, who was placed third in the previous season, made an appearance later in the 2022 season. Hancock's involvement came after he resigned for violating Covid-19 guidelines by hugging his office assistant.

Even though the current series' premiere episode had ITV's largest overnight audience of the year and the biggest entertainment debut of any channel, it's still important to note that viewership has significantly decreased from the previous year. A public vote determined the outcome of Farage and YouTuber Nella Rose's bushtucker eating trial, called the Jungle Pizzeria, on Monday's episode.


Farage disclosed past medical history, including neck reconstructions, and said he would not take part in manual labor trials. He was seriously hurt in a plane crash in 2010 in the Northamptonshire town of Brackley.

This Morning host Josie Gibson made jokes about Brexit in response to Farage's entry into the jungle. Taking the joke well, Farage, who is well-known for being a staunch supporter of the UK leaving the EU, said, "I had a feeling we'd get a bit of that." In addition, hosts Declan Donnelly and Ant McPartlin joked about Farage and apologized to GB News viewers for his absence from the program.
In addition to Farage and Spears, other well-known stars that have appeared in the show are food critic Grace Dent, actor Nick Pickard from Hollyoaks, singer Marvin Humes, former EastEnders actress Danielle Harold, and former Made in Chelsea star Sam Thompson.

"I'm A Celebrity... Get Me Out Of Here!" is still a well-liked reality show in the UK, even with its declining viewership. It mixes celebrity challenges with aspects of jungle survival. In the upcoming weeks, ratings and viewer interest may be impacted by the dynamics and surprises that are still present in the show's developing episodes.

FAQs:

Q: What is the aim of I'm a celebrity?
Ans: Is a reality television format in which a number of celebrities live together in a jungle environment for a number of weeks, competing to be crowned "King" or "Queen of the Jungle".

Q: How to vote for IMA Celebrity 2023?
Ans: Head to the official #ImACeleb app to vote.