Labubu dolls counterfeit alert: How to spot fake vs. real collectibles

Labubu dolls have rapidly become a favorite collectible toys in recent years, attracting a global fanbase with their quirky “ugly-cute” designs. However, authorities worldwide are issuing urgent warnings as counterfeit Labubu dolls continue to appear in stores and online platforms. Marketed as Pop Mart’s “The Monsters Big Into Energy Vinyl Collectible Dolls,” these fake imitation toys have raised alarms due to potential safety risks and quality issues.

Labubu Dolls: A Unique Collectible

Labubu dolls, created by Hong Kong artist Kasing Lung and distributed via Pop Mart, are celebrated for their distinctive “ugly-cute” design. The dolls have significantly gained a devoted global following on social media platforms like TikTok, with collectors often showcasing their rare finds. Their limited editions and distinctive aesthetics have made Labubu dolls highly desirable, creating a strong market for genuine products.

Emergence of Counterfeit Dolls

Unfortunately, the rising popularity of Labubu dolls has led to a surge in counterfeit products. These fake versions are being sold digitally and in stores, including in markets across the UK and Ireland. While these copies have the appearance of the originals, they often fail to meet the quality and safety standards of genuine dolls.


Authorities, including the UK’s Chartered Trading Standards Institute (CTSI), have issued alerts about these counterfeit toys. The fake dolls mostly contain small detachable parts such as eyes, hands, and feet, which can result in choking hazards for young children. Parents and collectors are strongly advised to exercise caution while purchasing these toys, particularly from unofficial sellers.

How to Identify Authentic Labubu Dolls

To ensure a Labubu doll is genuine, buyers should consider several key factors:

• Packaging Quality: Real Labubu dolls come in well-designed boxes with clear printing and consistent colors. The Pop Mart logo is stamped on the doll’s left foot, and a QR code on the packaging should link to Pop Mart’s official authentication website.
• Safety and Compliance Marks: Genuine dolls sold in the UK carry a UKCA or CE mark, indicating compliance with safety standards. The packaging lists a UK-based importer or manufacturer and includes proper warnings and instructions.
• Doll Features: Authentic Labubu dolls have certain characteristics, such as exactly nine teeth, precise stitching, and balanced coloring. Counterfeit dolls may show uneven stitching, overly bright colors, or other design inconsistencies.
• QR Code Verification: Scanning the QR code should lead to Pop Mart’s official website. Fake dolls may either have no QR code or direct users to non-official sites.

Steps to Take If You Own a Fake Doll

If there is any suspicion that a doll is counterfeit, it is advisable to stop using it immediately. Products should be returned to the retailer for a refund or replacement. For online purchases, it is recommended that buyers should contact the seller directly and report the item to the relevant consumer protection authorities, to prevent further circulation of unsafe products.

FAQs:

Q1. What are Labubu dolls?
A1. Collectible toys with a quirky “ugly-cute” design, created by artist Kasing Lung and sold by Pop Mart.

Q2. Why are Labubu dolls popular?
A2. Their unique design, limited editions, and social media presence have made them highly sought after by collectors.