Kamala Harris storms social media with "kamala IS brat". What is it all about and how will it influence Presidential Election?

Much before she got the Democratic ticket for the US Presidential Election 2024 and even before US President Joe Biden stepped aside, Kamala Harris stormed the social media platforms and began to dominate it. Aiming to create a favorable narrative and take the lead over Republican rival Donald Trump, the vice president has succeeded in creating a buzz among netizens. In the process, Kamala Harris has embraced the social media trend of a "brat summer".

Charli XCX's Album 'Brat'

British pop star Charli XCX's new album 'Brat', released on June 7, inspired the netizens to coin the term "brat summer". The first black vice president lapped up the opportunity and flooded her campaign's social media account with references to it.

"kamala IS brat" goes viral

Singer-songwriter Charlotte Emma Aitchison, known as Charli XCX, endorsed Kamala Harris on Monday and took to X, where she wrote, "kamala IS brat". This post has received more than 51.5 million views.

Charli XCX's sixth studio album

'Brat' is Charli XCX's sixth studio album, which features a simple lime green square, with all lowercase text, centered to the middle of the square in an Arial font. It has received positive reviews. According to 'Metacritic', it made its debut at number two on the UK chart and number three on the US Billboard 200.

Why is it 'brat'?

Charli XCX has described the term 'brat' as being representative of someone who might have "a pack of cigs, a Bic lighter and a strappy white top with no bra". Explaining on social media, she said that it is like the "girl who is a little messy and likes to party and maybe says some dumb things sometimes." Defending the term, the singer said that it is like herself, who is very honest, very blunt and a little bit volatile. She emphasizes that it is a brat.

FAQs

What is 'Brat' how is it related to the US Presidential Election 2024?
British pop star Charli XCX's new album 'Brat', released on June 7, inspired the netizens to coin the term "brat summer". Kamala Harris lapped up the opportunity and flooded her campaign's social media account with references to it.

What is "kamala IS brat" and how did it go viral on social media?
Singer-songwriter Charlotte Emma Aitchison, known as Charli XCX, endorsed Kamala Harris on Monday and took to X, where she wrote, "kamala IS brat". This post has received more than 51.5 million views.