Justin Bieber teases new album ‘Swag’ with billboard ads and tracklist reveal on Instagram

Justin Bieber might be releasing a new album soon. New billboards are showing the word "Swag" in gray letters on a black background. The billboards also have a parental advisory sticker for "explicit content."

On Thursday, July 10, Justin Bieber posted photos and videos of the "Swag" billboards on his Instagram. Some of these posts show a 20-song tracklist that might be on the album. Song titles on the list include Dadz Love, Go Baby, Swag, Zuma House, and Forgiveness, according to the report by USA Today.

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Justin shares hints and family photos

Justin’s last album was "Justice", released in October 2021. He also shared photos with his wife Hailey Bieber and their baby son Jack Blues Bieber on Instagram Stories. Some of these family photos seem to be part of the album artwork, as per reports.

Justin reposted an Instagram Story from Kid Laroi, which said, "If you don't listen to this album when it drops we can't be friends.” The message had the "Swag" album art above it.
Justin replied to that Story saying, "Love you broski", as mentioned in the report by USA Today.

He also reposted a Story from Cole Bennett, a friend from the music industry. Cole’s post showed the “Swag” cover and said, "It's almost here. Best jbeeeeeski album yet. I have no words, I really don't. I actually do but there's too many,” as stated by reports.

Justin opens up about his feelings

USA TODAY tried reaching out to Bieber’s team for a comment but didn’t get a reply yet.
Even though Justin hasn’t released much music lately, he’s been very active on Instagram.
In March, he posted a sad message on IG Stories, saying he felt "unworthy of his success.

"In June, he posted another message saying, "People keep telling me to heal... don’t you think if I could have fixed myself I would have already?" He also said, "I know I'm broken... I have anger issues...trying to be like others makes me more tired and more angry", as per USA Today report.

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FAQs

Q1. Is Justin Bieber releasing a new album in 2025?
Yes, Justin Bieber is teasing a new album called Swag through billboards and Instagram posts in July 2025.

Q2. What songs are on Justin Bieber’s upcoming album Swag?
Some leaked track names include "Dadz Love," "Go Baby," "Swag," "Zuma House," and "Forgiveness."