Justin Bieber supports Hailey Bieber's Rhode expands into Sephora- here's what he did for his wife

Justin Bieber and Hailey Bieber, for far too long, have been subjected to relationship issues and divorce rumors. The Rhode founder has time and again outrightly dispelled those rumors. However, Justin Bieber has often resorted to more subtle ways of debunking the rumors and showing his love for his wife.


This time, Justin Bieber is apparently showing that he is Hailey Bieber's biggest fan. The pop star celebrated the launch of his wife's skincare and makeup line, Rhode, in Sephora stores across the U.S. and Canada. Hailey made a glamorous appearance in New York City to celebrate the expansion, with Justin cheering her on from the sidelines, as per a report by People.

What did Justin Bieber post on the internet?

Justin posted a screenshot of Rhode and Sephora's joint announcement on September 4. The announcement confirmed that the line would be available at Sephora stores and online. The singer added a fun "go baby go baby goooooo" caption, which is a direct reference to his song "Go Baby," which is about Hailey and Rhode's popular Lip Case, as per a report by People.

Over the screenshot, the singer wrote "go baby go baby go baby go baby goooooo" in bold black text.

In "Go Baby," a song from Justin's SWAG album, he shouts out to Hailey and Rhode's well-known Lip Case.

"That's my baby / She's iconic / iPhone case/ lip gloss on it," Justin sings on the track.


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What did Hailey Bieber do to celebrate Rhode's first Sephora store?

Hailey went to Sephora's Times Square store in New York City to celebrate the launch. She wore a stunning silver vintage Donna Karan set from the Spring 1996 collection. It had a cropped shirt with a deep neckline and a matching skirt. Later, she posted pictures from the launch party and the rooftop afterparty on Instagram Stories, as per a report by People.

Why is it not surprising that Justin is supporting?

Justin has been a big fan of Rhode for a long time. In 2023, Hailey told GQ that her husband uses Rhode products like the Peptide Glazing Fluid, Barrier Restore Cream, and Glazing Milk on a regular basis. She even told men to try the line, saying that Rhode isn't just for women.


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Rhode is still making a name for itself in the beauty industry with the Sephora expansion. The brand's carefully chosen skincare and hybrid makeup must-haves are now easier to get than ever. This gives fans all over North America the chance to see Hailey's vision in action, with Justin cheering her on the whole time, as per a report by People.

FAQs

What did Justin Bieber say to help Hailey?
He sent a screenshot of a Sephora announcement with the words "go baby" from his song.

Where can you get Rhode now?
In the U.S. and Canada, you can buy it at Sephora stores and online.