In 2020, Jason Momoa made one Aloha J collection a beneficiary of Sustainable Coastlines Hawaiʻi. 6 years later, the group had cleared 670,875 pounds of debris in Hawaii

Protecting oceans and coastlines requires more than occasional cleanups. It also calls for greater public awareness, community involvement, and efforts to change the habits that contribute to plastic pollution. Sustainable Coastlines Hawaiʻi has highlighted Jason Momoa’s support for this work, describing him as a champion in the fight against plastic pollution.

The relationship between Momoa and Sustainable Coastlines Hawaiʻi has included public advocacy as well as fundraising. The organization pointed to his appearance on the Ellen Show, where he helped raise money for SCH by throwing axes at water bottles. It also emphasized his speech at the United Nations, where he called for action on climate change and its impact on Pacific Island Nations.

Sustainable Coastlines Hawaiʻi said it was honored that Momoa had become a voice for the ocean and showed excitement about expanding their collaborative attempts. The organization said the work involves not only cleaning up plastic pollution but also addressing the “culture of convenience” that has contributed to the challenge.

Jason Momoa’s Aloha J Collection

Momoa continued his support by making Sustainable Coastlines Hawaiʻi a beneficiary of his new Aloha J collection from Da Hui. The collection was inspired by Momoa’s artwork and features his personal tattoo design, which symbolizes “aumakua,” or ancestral guardian and Hawaiian heritage.

The apparel collection has pants, shorts, long-sleeve tees, and tanks. The collection name and logo, “Aloha J,” were hand-drawn by Momoa and represent his signature sign-off, which is familiar to fans and audiences of his television series and movie roles.

Da Hui also highlighted its association to Hawaiian culture and ocean protection. A spokesperson for Da Hui said, “Da Hui is so grateful to have Jason's support as we move into this next phase of our brand's evolution.” The spokesperson stated, “We are focused on connecting the stories of our past to the opportunities of our future as we continue to promote native Hawaiian culture and create programs to heal our oceans.”

Making Ocean Protection a Shared Responsibility

The Aloha J collection was created with a wider purpose beyond apparel. As per the information provided, its objective is to heal the ocean and coasts everyone’s “kuleana,” or responsibility.

Da Hui, which is committed to sharing the Hawaiian story and tradition of surfing with the world, joined forces with Momoa in the spirit of “Lōkahi,” or collaboration. Through this attempt, a portion of profits from each sale supports the non-profits Hui O He’e Nalu and Sustainable Coastlines Hawai’i and their missions to inspire local communities to care for their coastlines.

Continuing the Work

The collaboration features an effort to connect clothing, Hawaiian heritage, community action, and ocean protection. Sustainable Coastlines Hawaiʻi said the funds would be used in creative and innovative approaches to protect the oceans and help give the next generation the tools to address the problem at its source.

The organization also expressed gratitude to Momoa and Da Hui for their ongoing support, ending with a commitment to continue the work while keeping the spirit of the organization alive: “have a lot fun getting it done.”

Source: Sustainable Coastlines Hawaii

FAQs:

Q1. What is the Aloha J collection?

The Aloha J collection is a clothing collection from Da Hui inspired by Jason Momoa’s artwork. It includes several types of apparel.

Q2. Who is Jason Momoa supporting through the collection?

The collection supports Sustainable Coastlines Hawai’i and Hui O He’e Nalu. Both organizations work to inspire communities to care for their coastlines.