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Weeks after Twitter launched its paid verification service Twitter Blue, Facebook and Instagram's parent company Meta also announced a similar feature.

Meta Verified is a subscription bundle on Instagram and Facebook that includes a verified badge that authenticates your account with government ID, proactive account protection, access to account support, and increased visibility and reach.

According to Meta founder Mark Zuckerberg, Meta Verified will help up-and-coming creators grow their presence and build community faster.

Subscriber will get a verified badge, confirming they are the real person and that their account has been authenticated with a government ID.

They will get more protection from impersonation with proactive account monitoring for impersonators who might target people with growing online audiences.

Accounts with Verified badged will get more visibility and reach with prominence in some areas of the platform– like search, comments and recommendations.

To be eligible for the service, the applicant must be 18 or older, and have prior activity on the account. Businesses are not eligible for the programme.

People can purchase a monthly subscription for $11.99 on the web and $14.99 on iOS and Android. It will be first available in Australia and New Zealand.

If the user decides to change any of his/her information, the verification process needs to be initiated again and the blue badge will be lost if not done.